Hashtags continue to be a great way to build engagement in social media marketing. But how can you ensure you get the most out of the process in 2023? Hashtags have been consistent in delivering value to marketers for years. They are easy to understand, and easy to implement. Once you know the value, you […]

Hashtags are very useful, and they can help to gain engagement as well as loyalty. But do we use our own hashtags or those that are trending? We don’t have to mention that hashtags are important. They’re a huge part of social media marketing and have a great role to play in making content searchable […]

Facebook has suddenly started to recommend the use of hashtags again. We don’t know why exactly, but we have a couple of ideas. Facebook moves fast, and a recent development proves again that it is relentless in its approach to develop a product that is always improving.  The whole thing happened at the beginning of […]

If you’ve had anything at all to do with social media management over the last decade, you’ll be familiar with the humble hashtag. It’s ubiquitous, and it has an amazing impact, still, on social media. You’d be forgiven for thinking that it might have lost a little of its power though, especially as we head […]

Instagram has made a name for itself in recent months, and a big part of that brand-building has centered upon the ability to use it for influence. Influencers love the platform, it is all they need to build up an online profile that will make them money. It’s bright, fun and very visual. One aspect […]

Okay, hashtags are not a new invention, and we have all seen how they can be used to a brand’s advantage. We also know how hashtags can go horribly wrong (but this is not likely to happen to any digital agency that has done its homework). We thought that in this post, one of the […]

Está bien, los hashtags no son un invento nuevo y todos hemos vistos como pueden ser usados en beneficio de una marca. También sabemos cómo los hashtags pueden resultar pésimos (pero es muy poco probable que esto ocurra a ninguna agencia digital que sepa al respecto). Pensamos que, en esta entrada, una de las mejores […]

When posting a photo on Instagram, we often go out of our way to include as many hashtags as possible. At other times, we include only one or two hashtags. With the number of photo engagements different each time, we decided to ask the question of what is the perfect number of hashtags on Instagram? […]

Some people use way too many hashtags in their social media posts. Some brands use none at all. Many businesses are not sure how hashtags can help. Can hashtags help at all? For this study we wanted to look at how many brands use hashtags in their posts, how many hashtags they use per post […]

Hashtags are an ingrained part of many social media interactions. People love using hashtags to join conversations, support causes they believe in or simply showcase their creative side. Marketers want a piece of the social proof and virality that trending hashtags can bring and this is why you see hashtags everywhere: on products, in your favourite TV shows, in promotions and in advertising…

Imagine your social media strategy as a garden you’ve lovingly tended to over the years. Each platform is a different plot, where various types of content bloom like flowers, attracting visitors with their unique appeal.  But even the most vibrant gardens require regular care and an understanding of what truly thrives within them. Enter the […]

TikTok is easily one of the most dynamic and fast-paced social media platforms around. With so much going on, staying on top of your performance on the channel takes a lot of effort and some deep dives into your data. That’s where TikTok Analytics comes in. With TikTok Analytics, you can understand more about your […]

Welcome to the world of Instagram Insights, a must-have tool for anyone using Instagram, be it for personal branding or business, and it’s essential for marketers and agencies who need to prove the impact of their efforts to clients.  In today’s social media-driven world, just posting pictures and videos isn’t enough. To really make an […]

Social media is a battlefield for brands, and Twitter (or X, as it’s now known) stands out as a dynamic but challenging platform for audience engagement and brand visibility.  Why Twitter Analytics Matter Twitter is not just about tweets; it’s a goldmine of data waiting to be harnessed. With millions of tweets sent every day, […]

Welcome to the intricate world of social media A/B testing, where every like, share, and comment is a nugget of data ready to catapult your marketing campaigns to new heights. Navigating the labyrinth of content creation, audience targeting, and result analysis might seem daunting, but A/B testing can be as simple or as complex as […]

In today’s hyper-digital age, navigating the bustling streets of social media can often feel like orchestrating a symphony. One false note, and your brand’s message can easily drown amidst the cacophony of online voices.  Yet, there’s a tool in the digital maestro’s toolkit that ensures every post hits the right note at the right time: […]

Welcome to the dynamic world of social media, where content is king and creativity reigns supreme. In today’s digital landscape, it’s crucial for brands to craft social media content that not only stands out but also resonates with their audience.  So, delve into the diverse array of social media content types and take away some […]

In the dynamic and ever-evolving digital landscape, social media analytics emerge as the compass guiding brands, influencers, and marketers through a sea of online interactions and engagements.  This powerful tool sifts through the vast expanses of social data, uncovering patterns, gauging user sentiment, and measuring the impact of online campaigns, ultimately sculpting strategies into their most […]

Instagram is a powerful tool for brands. However, it is easy to rush in and make a ton of mistakes. Avoid this by using the following pointers. If you haven’t yet started using Instagram for business, hold your horses. Too many brands enter the space with a poor strategy or a lack of knowledge of […]

If you’re creating posts that can use captions (such as on Instagram) then you’d better be doing it right. Here are a few key tips to help. Part of getting your social media posts right is creating the right captions. You need to capture the attention of audiences in a world where attention spans are […]