Compare your profile versus your competition with focus on the audience growth, engagement and best content.
See your share of voice compared to your competition.
Do sentiment analysis for your competitors on brand, page and post level.
See your competitor's posting frequency and a prediction on when they will post next.
See the percentage of posts they promote using paid social media advertising.
See prediction of their audience growth over the upcoming weeks and months.
See their Facebook impressions and reach on both page and post level.
Benchmarking can give your client the edge where it matters. It can provide insights into the message that the competition is sending out there. It can also allow you to find the weaker parts of your competitor's campaign, and exploit them by creating better content in the space they can’t fill.
In other words, competitive benchmarking helps your client to create better, more successful content than the competition. And it makes you a better, more successful agency.