12 X (Twitter) Hashtag Analytics Tools to Try in 2024

Team Locowise posted on 29 May 2024

When it comes to Twitter (or “X”), hashtags are more than just a cultural staple—they are the key to unlocking vast realms of engagement and visibility for your brand. Whether you’re launching a campaign, joining a global movement, or simply aiming to enhance your daily interactions, understanding how to effectively use and analyse hashtags can transform your Twitter strategy from basic to brilliant.

But with millions of tweets sent daily, how do you ensure your content doesn’t just float into the void? The answer lies in strategic hashtag analysis.

Read on to explore the essential tools and techniques that can help you measure, analyse, and optimise your Twitter hashtags. From reaching new audiences to engaging with your current followers more effectively, we dive into how different Twitter analytics tools cater to different needs, whether for a small startup or a large agency.

Looking for detailed analytics or ideas for hashtags? Don’t forget to start a free trial of Locowise!

What are Twitter hashtags?

Hashtags are words or phrases used in social media posts and preceded by the # symbol, like #baking or #science. They act as clickable labels for tweets, making it easy to categorise and find content on specific topics. Remember, no spaces or punctuation are allowed in hashtags, so “#savepandas” works, but “#save the pandas” does not.

Hashtags serve several key purposes:

Categorisation: They organise tweets by topics, simplifying the search for related content.
Discovery: You can discover new discussions and content by searching for specific hashtags.
Engagement: Participating in conversations via hashtags can increase visibility and interaction.
Trending Topics: Popular hashtags often show up in Twitter’s “Trends,” highlighting what’s currently capturing public interest.

Using hashtags effectively can significantly expand your reach. For instance, hashtags like #BlackLivesMatter, #IceBucketChallenge, and #SuperBowl show the power of hashtags to unite conversations, spur charitable donations, and enhance fan experiences.

Quick tips for hashtag success:

Stay Relevant: Only use hashtags that directly relate to your tweet’s content.
Mix It Up: Use a combination of popular and niche hashtags to maximise both reach and relevance.
Keep It Simple: Twitter recommends using no more than two hashtags per tweet to keep your message clear.
Brand Your Hashtags: By creating a hashtag that only your brand uses (usually with your own brand name within it), followers can more easily find and engage with your specific tweets.

Integrating the right hashtags can make your tweets more and visible and generate higher engagement rates, helping you connect with a broader audience or even spark a movement!

What is hashtag analysis?

Hashtag analysis is the process of discovering, using and monitoring the performance of hashtags on social media.

Understanding the performance of your hashtags on Twitter isn’t just helpful—it’s crucial for refining your social media strategy. Here’s a breakdown of why diving into hashtag analytics matters:

Reach and Engagement: Tracking the impressions and engagements (likes, retweets, replies) of your hashtags lets you gauge how effectively they’re reaching and resonating with your target audience. Are people just seeing your hashtags, or are they interacting with them?
Optimise Your Strategy: Hashtag analysis helps you identify which tags are working best. You can stick with high-performers and experiment with new ones to see if they can drive even better results.
Target Audience Insights: Beyond just numbers, hashtag analytics can tell you who is engaging with your tweets. Understanding the demographics and behaviours of your audience can lead to more tailored content that hits the mark every time.

But that’s not all. Analysing hashtags extends beyond your own content. Here’s what else you can do:

Spot Trends: By keeping an eye on which hashtags are trending in your industry, you stay connected to the current conversations and hot topics.
Identify Opportunities and Compete Better: Analysing the hashtags used by competitors or industry influencers can reveal new tagging strategies or content ideas. It also helps you see how your own hashtag strategy stacks up against others.

Real-World Example: Consider a bakery that frequently uses #cupcakes. By analysing hashtag performance, they might find that #vegancupcakes not only garners more views but also engages a specific part of their audience better. This insight allows them to refine their approach, targeting potential customers more effectively with content that resonates.

By leveraging the power of hashtag analytics, you can transform a simple # into a powerful tool that enhances your visibility, engagement, and understanding of your audience on Twitter.

How to do Hashtag Analysis

Mastering hashtags is crucial for discovery and engagement—especially on Twitter. However, merely adding hashtags to tweets isn’t enough. Effective hashtag use requires in-depth analysis to truly harness their potential.

Why Hashtag Analysis is Crucial

Measure What Matters: Hashtag analysis moves beyond vanity metrics to track actual reach (impressions) and engagement (likes, retweets, replies). This insight confirms whether your hashtags genuinely connect with and engage your intended audience.
Refine Your Strategy: Consider this: #baking might garner millions of views, but #sourdoughlovers could engage a passionate group of bakers more deeply. Hashtag analysis identifies which tags resonate most, helping you fine-tune your strategy to achieve better outcomes.
Gain Audience Insights: Hashtags also provide a window into who is interacting with your content. Understanding which hashtags attract specific demographics allows you to better tailor your content and target your audience.

Broadening Your View Beyond Personal Tweets

Competitors: Tracking competitors’ hashtags can keep you informed about industry trends and might even uncover new strategic opportunities.
Influencers: Analysing the hashtags used by key influencers helps identify what captures the attention of your target audience.

Key Types of Hashtags to Track

Branded Hashtags: These are unique to your brand or specific campaigns. They help build brand awareness and facilitate the tracking of user-generated content.
Industry Hashtags: Monitoring these helps you stay in tune with ongoing discussions within your niche or industry.
Trending Hashtags: Keeping an eye on current trends can reveal opportunities for engagement—just be sure the trend aligns with your brand before engaging.

Integrating hashtag analysis into your Twitter strategy provides invaluable insights that can enhance your social media content’s reach and impact. Dive deep into hashtag analysis and experience how it can elevate your Twitter game and expand your digital footprint.

Top 12 Twitter Hashtag Analysis Tools to Try

1. Locowise

Features: Locowise offers comprehensive hashtag tracking capabilities, allowing you to measure the performance of your hashtags across various campaigns. It provides insights into reach, engagement, and audience demographics. Additionally, Locowise’s user-friendly interface and detailed social performance reporting features make it easy to track trends and optimise your strategy.

Best For: Social media managers and marketing agencies looking for detailed hashtag analytics and easy-to-use reporting tools.

2. Hashtagify

Features: Hashtagify provides real-time hashtag tracking and trend analysis, allowing users to discover the popularity of hashtags. Some users have reported that certain features do not work as expected, making it less reliable for critical campaign needs.

Best For: Brands and marketers looking to identify popular hashtags and trends.

3. Keyhole

Features: Keyhole offers real-time tracking and analysis of hashtags. It provides detailed analytics on reach, impressions, and engagement. It can be expensive for smaller businesses, and some users have noted that the interface can be somewhat complicated to navigate.

Best For: Businesses and marketers who need real-time analytics and influencer insights.

4. RiteTag

Features: RiteTag analyses the effectiveness of your hashtags and suggests new ones to improve your reach. While it provides real-time data on hashtag usage, it may not be robust enough for more in-depth analysis across multiple accounts.

Best For: Social media enthusiasts and small businesses looking for real-time hashtag suggestions.

5. Socialert

Features: Socialert tracks hashtag performance and provides insights into reach, engagement, and top influencers. You can also use it to identify trending hashtags in your industry. Users who want accurate real-time analysis may want to try another tool as sometimes the data can be delayed.

Best For: Marketers and small businesses looking to track hashtag performance and competitors.

6. Brand24

Features: Brand24 offers hashtag tracking alongside social listening and brand monitoring. It provides detailed analytics on hashtag reach and mentions. It’s ideal for super in-depth analysis, but may be a little data intensive for client reporting or anyone who wants to avoid a bit of a learning curve.

Best For: Companies and agencies focused on brand monitoring and social listening.

7. Sprout Social

Features: Sprout Social includes comprehensive hashtag analytics as part of its broader social media management suite. It tracks hashtag performance, audience engagement, and trending topics. Sprout Social is on the pricier side, so the higher cost can be a barrier for smaller businesses.

Best For: Medium to large businesses looking for an all-in-one social media management tool.

8. Union Metrics

Features: Union Metrics provides detailed hashtag tracking and analysis. It offers insights into reach, impressions, engagement, and the best times to post. Some reviews note that the tool can run a little slow sometimes, which can be frustrating if you need data quickly.

Best For: Marketers and agencies focused on performance and competitive analysis.

9. Twitonomy

Features: Twitonomy offers comprehensive analytics on hashtag usage, tweet performance, and user engagement. It also provides the data with nice visual insights. There is a free and paid version of the platform, but the free version has very limited functionality.

Best For: Social media analysts and marketers looking for detailed visual reports.

10. Hashtracking

Features: Hashtracking provides real-time analytics on hashtag performance, including reach, impressions, and engagement, along with the best times to use them. The functionality is good, but some users have found the interface a little tricky to navigate.

Best For: Event marketers and social media managers needing real-time and historical data.

11. Mention

Features: Mention combines social listening with hashtag tracking. It provides analytics on reach, sentiment, engagement, and influencer impact. While there’s lots of data available in the tool, it takes some filtering and wrangling to ensure you’re getting insightful, decision-making information.

Best For: Brands and agencies focused on comprehensive social listening.

12. All Hashtag

Features: All Hashtag generates the most popular hashtags related to your keyword. It provides a simple interface to find, create, and analyse hashtags for various social media platforms. It’s quick to use, but features are quite limited in comparison to other tools.

Best For: Small businesses and social media enthusiasts looking for quick hashtag generation.

FAQs About Twitter Hashtag Tracking

How can you check Twitter hashtag analytics?

To check Twitter hashtag analytics, you can use various tools designed for this purpose. Some popular options include:

Locowise: Provides comprehensive analytics on hashtag performance, including reach, engagement, and audience demographics.
Hashtagify: Offers real-time tracking and trend analysis for hashtags, showing their popularity.
Keyhole: Tracks real-time hashtag performance, offering detailed insights into reach, impressions, engagement, and sentiment.

These tools help you monitor how effectively your hashtags are performing and provide valuable data to refine your social media strategy.

How do you check hashtag popularity?

Outside of using a purpose-built tool, you can check hashtag popularity by:

Using Hashtag Tracking Tools: Tools like Hashtagify, Keyhole, and RiteTag provide data on the popularity of hashtags, showing how often they are used and their reach.
Searching Directly on Twitter: Enter the hashtag in the Twitter search bar to see how frequently it’s being used in tweets. Twitter also shows trending hashtags on the “Explore” tab.
Analysing Engagement: Look at the number of likes, retweets, and comments associated with tweets using the hashtag to gauge its popularity and engagement levels.

These methods will help you determine which hashtags are trending and most effective for your social media content.

Can I see hashtag analytics on Twitter?

While Twitter’s native analytics do not provide detailed hashtag analytics, you can still gain some insights:

Twitter Analytics offers data on tweet performance, including engagement metrics. You can manually track how tweets with specific hashtags perform.

Third-Party tools like Locowise offer in-depth hashtag analytics, including reach, impressions, and sentiment. Using these tools, you can get comprehensive analytics on your hashtag performance, beyond what Twitter’s native analytics provide.

What metrics should you focus on when analysing hashtags?

When analysing hashtags, focus on metrics such as:

Reach: The number of unique users who saw your hashtag.
Impressions: The total number of times your hashtag appeared in users’ timelines.
Engagement: The number of interactions (likes, retweets, replies) your hashtag received.
Sentiment: The overall positive or negative attitude expressed in tweets using your hashtag.
Top Influencers: Key Twitter accounts that have used your hashtag and generated significant engagement.

How often should you analyse your Twitter hashtags?

It’s recommended to analyse your Twitter hashtags at least once a week. This regular analysis helps you understand ongoing trends, adjust your strategy based on what’s working or not, and ensure your content remains relevant and engaging.

How do you search hashtags on Twitter?

To search hashtags on Twitter:

Using the Search Bar: Enter the hashtag you want to search for in the Twitter search bar. Twitter will show a list of recent tweets and top tweets using that hashtag.
Explore Tab: Navigate to the “Explore” tab to see trending hashtags and topics.
Advanced Search: Use Twitter’s advanced search feature to filter results by date, engagement, and other parameters to get more specific insights into hashtag usage.

Can hashtag analysis help in competitive research?

Yes, hashtag analysis can be a powerful tool for social media competitive research. By monitoring the hashtags your competitors use, you can gain insights into their strategies, identify popular trends in your industry, and discover opportunities to differentiate your brand.

What are some common mistakes to avoid in hashtag analysis?

Common mistakes to avoid include:

Using overly generic hashtags: These can be too broad and get lost in a sea of tweets.
Not analysing enough: Failing to regularly review and adjust your strategy can lead to missed opportunities.
Ignoring sentiment: Overlooking the sentiment analysis can mean misunderstanding how users feel about your brand.
Using too many hashtags: Twitter recommends using no more than two hashtags per tweet to maintain clarity and effectiveness.

Are there free tools available for hashtag analysis?

Yes, there are free tools available for hashtag analysis, such as All Hashtag. These tools offer basic analytics and hashtag generation capabilities, suitable for small businesses and individuals looking to enhance their social media presence without a financial investment.

How can I use historical data in hashtag analysis?

Historical data in hashtag analysis helps you understand past performance trends, identify seasonal patterns, and measure the long-term impact of your hashtags. Tools like Tweet Binder offer historical data analysis, allowing you to compare different time periods and refine your strategy based on what has worked best over time.

Elevate Your Twitter Strategy with Effective Hashtag Analytics

Understanding and effectively using Twitter hashtag analytics is crucial for enhancing any brand’s social media presence. By leveraging the right tools, you can gain valuable insights into your hashtag performance, optimise your content strategy, and engage with your audience more effectively. From real-time tracking to detailed sentiment analysis, the tools listed above provide features to meet various needs, whether you are a small business owner, a social media enthusiast, or a large marketing agency.

Ready to take your Twitter hashtag strategy to the next level? Sign up for a free trial of Locowise today and experience the power of comprehensive hashtag analytics alongside competitor benchmarking, white label reporting, predictive social media analytics and more!