Social Performance Measurement For Agencies
The Ultimate 2024 Guide to Mastering Twitter Analytics
Team Locowise posted on 22 January 2024
Social media is a battlefield for brands, and Twitter (or X, as it’s now known) stands out as a dynamic but challenging platform for audience engagement and brand visibility. Why Twitter Analytics Matter Twitter is not just about tweets; it’s a goldmine of data waiting to be harnessed. With millions of tweets sent every day, […]
New CEO for Twitter
Sahail Ashraf posted on 29 May 2023
Twitter has been through umpteen changes over the last year. Now it has a new CEO arriving. How is the platform changing this time? There is to be a new CEO for Twitter. This means Elon Musk will not be in charge of the operation on a daily basis (he will still sit on the […]
Twitter lowers monetisation barrier for millions
Sahail Ashraf posted on 21 April 2023
Twitter is all about monetisation right now. It is in the process of making it a lot easier too. Over the last twelve months, Twitter has been dealing with a huge amount of problems. Many of these have centered around leadership. Elon Musk is now very much in charge of Twitter though, and like any […]
The problems at Twitter continue
Sahail Ashraf posted on 13 February 2023
Just when we thought that Twitter couldn’t surprise us, news leaks about a brand new subscription tier. If we were to outline the rollercoaster ride the platform has been on in just the last month alone, we’d still take up the rest of this post. However, recent events have proved that Musk and his team […]
What’s happening to Twitter?
Sahail Ashraf posted on 16 November 2022
Twitter has just been bought by Elon Musk. Everything has changed, including some fundamental features. Can we trust Twitter? And should we use it as marketers? It’s hard to get a handle on what is happening with Twitter right now. That’s because so much is happening. In fact, you can expect updates pretty much on […]
Twitter moves closer to TikTok
Sahail Ashraf posted on 17 October 2022
Twitter has added two updates that mean the platform will start to become more like TikTok. This is of course not a bad thing, but will the updates really improve the video experience on the platform? Twitter has edged closer to becoming very similar to TikTok with two new updates that have just been released. […]