Team Locowise posted on 22 January 2024
Social media is a battlefield for brands, and Twitter (or X, as it’s now known) stands out as a dynamic but challenging platform for audience engagement and brand visibility. Why Twitter Analytics Matter Twitter is not just about tweets; it’s a goldmine of data waiting to be harnessed. With millions of tweets sent every day, […]
Sahail Ashraf posted on 21 April 2023
Twitter is all about monetisation right now. It is in the process of making it a lot easier too. Over the last twelve months, Twitter has been dealing with a huge amount of problems. Many of these have centered around leadership. Elon Musk is now very much in charge of Twitter though, and like any […]
Sahail Ashraf posted on 15 March 2023
Twitter continues to make changes that are making it a slightly uncomfortable place to be. The latest idea will change the very nature of the platform. As Twitter continues to experience the ups and downs of having one of the most mercurial business leaders in the world at the helm, some recent ideas that have […]
Sahail Ashraf posted on 13 February 2023
Just when we thought that Twitter couldn’t surprise us, news leaks about a brand new subscription tier. If we were to outline the rollercoaster ride the platform has been on in just the last month alone, we’d still take up the rest of this post. However, recent events have proved that Musk and his team […]
Sahail Ashraf posted on 16 November 2022
Twitter has just been bought by Elon Musk. Everything has changed, including some fundamental features. Can we trust Twitter? And should we use it as marketers? It’s hard to get a handle on what is happening with Twitter right now. That’s because so much is happening. In fact, you can expect updates pretty much on […]
Sahail Ashraf posted on 8 July 2022
It’s official: brands can use Twitter to make money. But monetisation is not that simple, and can be dependent on where you are and how established you are on the platform. Twitter has moved into general monetisation relatively recently. This hasn’t always gone down well with core Twitter users, who have sometimes felt that the […]
Sophie Beard posted on 6 May 2022
Twitter has launched Twitter Circle testing for selected users. This new feature will allow users to send private tweets to a specific group, of up to 150 contacts, on the app. How will a Twitter Circle work? Only selected users within the Circle will be able to see and reply to a tweet. Users within […]
Sophie Beard posted on 7 April 2022
Elon Musk is now the largest shareholder of Twitter and sits on the board as a Class ll director. Shortly after the purchase of a 9.2% stake, for $2.89 billion, shares jumped by 27%. Following the announcement, Chief executive of Twitter, Parag Agrawal, said: Just last month, Musk asked his followers whether Twitter adheres to […]
Sophie Beard posted on 19 October 2021
Twitter has announced it is testing an additional placement option for ads, they could soon appear within tweet replies. This is currently being tested globally for both iOS and Android users. And the ads will appear either after the first, third, or eighth reply under a tweet. Bruce Falck, Twitter’s Revenue Product Lead, shared the […]
Sophie Beard posted on 28 September 2021
Profile tipping is now available for all Twitter users, following a period of testing with a select few. Tips are now easier for people to use, with more payment options available, and one fixed position on the app for people to contribute. To begin with, Tips has been rolled out to iOS users, and Android […]
Sophie Beard posted on 13 August 2021
Twitter has made updates to its in-app design. The changes are designed to make Twitter “more accessible, unique, and focused on you and what you’re talking about.” Take a look at the changes you can expect to see when you next log on: A new font, Chirp, is now in use Western-language text now left […]
Sophie Beard posted on 4 August 2021
Twitter’s new Professional Profile option is expected to soon be here. The profiles are designed to “allow businesses, non-profits, publishers, and creators — anyone who uses Twitter for work — to display specific information about their business directly on their profile.” Alessandro Paluzzi has shared a look at how the feature could look. In the […]
Sophie Beard posted on 15 July 2021
Twitter has announced Fleets will no longer be available from August 3rd. The decision is due to a lack of new people joining the conversation with Fleets. When Fleets launched in November 2017 they were designed to offer “a lower pressure way for people to talk about what’s happening.” Twitter has reassured users that they […]
Sophie Beard posted on 12 July 2021
iOS users can now share tweets directly to their Instagram Stories. The cross platform sharing provides creators the ability to increase interest and awareness. Twitter shared the following announcement, providing a look at how it works: Once users click on Instagram Stories, they then move onto Instagram and see the tweet on a blank screen. […]
Sophie Beard posted on 2 July 2021
Twitter’s new Super Follow option is expected to soon be here as testing begins. The feature is designed to give users a way to charge for their content and create an exclusive, members feel. We first learnt about Super Follow in February at Twitter’s Data Analyst Day. And now, app researcher expert, Jane Manchun Wong, […]
Sophie Beard posted on 24 June 2021
By now most of us have heard about the rise in audio social (if you haven’t, watch our video for a quick overview). Clubhouse arguably put the trend in the spotlight, but more recently it appears other social media platforms are starting to storm ahead, particularly Twitter following the launch of Twitter Spaces. Over the […]
Sophie Beard posted on 18 June 2021
In a bid to combat the spread of fake news, Twitter is working on three levels of misinformation warning labels, as discovered by Jane Manchun Wong. The three labels are: Get the latest Stay informed Misleading Yoel Roth, Head of Site Integrity at Twitter, confirmed this development and encourages feedback on how the feature can […]
Sophie Beard posted on 31 May 2021
Twitter has announced its live audio only feature, Twitter Spaces, is now available to all users with over 600 followers. Having been in testing since last year, the rooms are now available to both iOS and Android users. The market for audio only conversations is growing fast, having picked up momentum following the successful entry […]
Sophie Beard posted on 25 May 2021
Twitter users can now give and receive money on the platform Twitter has announced that they’re testing a Tip Jar for selected users using Twitter in English to collect payment for their content. The group applicable to add Tip Jar to their profile currently includes creators, journalists, experts, and nonprofits, but this is expected to […]
Sahail Ashraf posted on 21 May 2021
Social media platforms are innovating all the time, but sometimes they also copy. The recent growth of Clubhouse, and it’s quick cloning by other companies, illustrates this perfectly. Is it a problem? Social media platforms are dynamic spaces, and the industry is competitive. Getting one step ahead of the competition is crucial for survival. So […]