Social Performance Measurement For Agencies
Is Twitter going away?
Sahail Ashraf posted on 14 June 2023
Elon Musk has even more in store for Twitter. The ‘everything app’ he’s been trying to set up for years may be closer than we think. Recent events at Twitter have caused many industry watchers to make what seems like an obvious conclusion. Twitter is going to be changed beyond recognition, or even removed. Well, […]
New CEO for Twitter
Sahail Ashraf posted on 29 May 2023
Twitter has been through umpteen changes over the last year. Now it has a new CEO arriving. How is the platform changing this time? There is to be a new CEO for Twitter. This means Elon Musk will not be in charge of the operation on a daily basis (he will still sit on the […]
Twitter lowers monetisation barrier for millions
Sahail Ashraf posted on 21 April 2023
Twitter is all about monetisation right now. It is in the process of making it a lot easier too. Over the last twelve months, Twitter has been dealing with a huge amount of problems. Many of these have centered around leadership. Elon Musk is now very much in charge of Twitter though, and like any […]
Twitter may increase character count
Sahail Ashraf posted on 15 March 2023
Twitter continues to make changes that are making it a slightly uncomfortable place to be. The latest idea will change the very nature of the platform. As Twitter continues to experience the ups and downs of having one of the most mercurial business leaders in the world at the helm, some recent ideas that have […]
The problems at Twitter continue
Sahail Ashraf posted on 13 February 2023
Just when we thought that Twitter couldn’t surprise us, news leaks about a brand new subscription tier. If we were to outline the rollercoaster ride the platform has been on in just the last month alone, we’d still take up the rest of this post. However, recent events have proved that Musk and his team […]
What’s happening to Twitter?
Sahail Ashraf posted on 16 November 2022
Twitter has just been bought by Elon Musk. Everything has changed, including some fundamental features. Can we trust Twitter? And should we use it as marketers? It’s hard to get a handle on what is happening with Twitter right now. That’s because so much is happening. In fact, you can expect updates pretty much on […]
Twitter moves closer to TikTok
Sahail Ashraf posted on 17 October 2022
Twitter has added two updates that mean the platform will start to become more like TikTok. This is of course not a bad thing, but will the updates really improve the video experience on the platform? Twitter has edged closer to becoming very similar to TikTok with two new updates that have just been released. […]
How to monetise Twitter
Sahail Ashraf posted on 8 July 2022
It’s official: brands can use Twitter to make money. But monetisation is not that simple, and can be dependent on where you are and how established you are on the platform. Twitter has moved into general monetisation relatively recently. This hasn’t always gone down well with core Twitter users, who have sometimes felt that the […]
Private tweets for your Twitter Circle
Sophie Beard posted on 6 May 2022
Twitter has launched Twitter Circle testing for selected users. This new feature will allow users to send private tweets to a specific group, of up to 150 contacts, on the app. How will a Twitter Circle work? Only selected users within the Circle will be able to see and reply to a tweet. Users within […]
Elon Musk acquires Twitter
Sophie Beard posted on 26 April 2022
Elon Musk has acquired Twitter for $44 billion in a deal expected to close later this year.
Elon Musk: Twitter’s largest shareholder
Sophie Beard posted on 7 April 2022
Elon Musk is now the largest shareholder of Twitter and sits on the board as a Class ll director. Shortly after the purchase of a 9.2% stake, for $2.89 billion, shares jumped by 27%. Following the announcement, Chief executive of Twitter, Parag Agrawal, said: Just last month, Musk asked his followers whether Twitter adheres to […]
Twitter creates a new guide for marketers
Sahail Ashraf posted on 10 January 2022
In a strangely surprising move, Twitter has brought marketers something very special as we move into 2022. If you are already dominating Twitter and gaining huge ROI from it, look away now, but if you’re not, the new Twitter Planner guide is incredibly useful and actionable. What’s in it? A lot, actually. The full guide […]
Twitter Ads in Tweet Replies
Sophie Beard posted on 19 October 2021
Twitter has announced it is testing an additional placement option for ads, they could soon appear within tweet replies. This is currently being tested globally for both iOS and Android users. And the ads will appear either after the first, third, or eighth reply under a tweet. Bruce Falck, Twitter’s Revenue Product Lead, shared the […]
Twitter tips for all
Sophie Beard posted on 28 September 2021
Profile tipping is now available for all Twitter users, following a period of testing with a select few. Tips are now easier for people to use, with more payment options available, and one fixed position on the app for people to contribute. To begin with, Tips has been rolled out to iOS users, and Android […]
Twitter is looking a little different
Sophie Beard posted on 13 August 2021
Twitter has made updates to its in-app design. The changes are designed to make Twitter “more accessible, unique, and focused on you and what you’re talking about.” Take a look at the changes you can expect to see when you next log on: A new font, Chirp, is now in use Western-language text now left […]
TWITTER PROFESSIONAL PROFILES
Sophie Beard posted on 4 August 2021
Twitter’s new Professional Profile option is expected to soon be here. The profiles are designed to “allow businesses, non-profits, publishers, and creators — anyone who uses Twitter for work — to display specific information about their business directly on their profile.” Alessandro Paluzzi has shared a look at how the feature could look. In the […]
TweetDeck set for an upgrade
Sophie Beard posted on 22 July 2021
TweetDeck, the tool designed to help manage and post to Twitter, is being improved. Twitter has announced an upgraded version is currently being tested with a randomly selected group of users in the US, Canada and Australia. Twitter has shared the update will include enhanced functionality that incorporates more of what you see on Twitter […]
Twitter says goodbye to Fleets
Sophie Beard posted on 15 July 2021
Twitter has announced Fleets will no longer be available from August 3rd. The decision is due to a lack of new people joining the conversation with Fleets. When Fleets launched in November 2017 they were designed to offer “a lower pressure way for people to talk about what’s happening.” Twitter has reassured users that they […]
Control your tweets
Sophie Beard posted on 14 July 2021
Twitter is working on providing users with more control over who tweets are shared with and who can mention you in a post, more details below. Sharing posts Users will be able share their tweets with selected audiences, as opposed to all of their followers. Twitter is working on providing a sub group of ‘Trusted […]
Tweets to Instagram Stories
Sophie Beard posted on 12 July 2021
iOS users can now share tweets directly to their Instagram Stories. The cross platform sharing provides creators the ability to increase interest and awareness. Twitter shared the following announcement, providing a look at how it works: Once users click on Instagram Stories, they then move onto Instagram and see the tweet on a blank screen. […]