It’s not always easy to create high quality, engaging social media content for your marketing. In this post we look at a few ways to make it happen. If you’re creating post after post and your engagement rate isn’t steadily rising, then you have a problem. There are ways to build engagement however, and in […]

TikTok has launched a video training series to help brands gain more engagement on the platform. Industry experts will be highlighting key lessons to learn.

TikTok just gets bigger and bigger. But is it ever going to be bigger than YouTube? We take a look. If you asked anyone right now which was the biggest video platform online they would say YouTube. It has been a huge success story for years now, with culture-defining impact and a service that is […]

Try the tips below for the best chance at making Christmas a great time of year for your social media marketing. It’s probably the most lucrative time of the year for retailers and for brands, so you can expect a lot of activity online at Christmas. We thought we would run through a few ideas […]

Halloween is a fun time of year, and brands jump into it by sharing content that fits with the season. Here are some ideas to get you started. It is a fun time of year for kids, as well as social media marketers. Halloween allows us all to create fun content and to bring a […]

A lot happens in social media. Knowing how to stay abreast of the latest trends is vital. We give you some tips on just how to do it. While it may seem like an impossible job sometimes, keeping up with the latest social media trends as a marketer is very much possible. You just need […]

Social media marketing never stands still. Neither should you. Keep the following tips in mind to make sure your work grows and brings value. A social media marketer has a lot to do. But the biggest part of the job is making sure that growth happens. This means optimising your social media assets so that they […]

It is hard to find new content ideas for your campaigns. Take out the stress by looking at the tips below. Creating content is a fun thing to do, at least for the first few weeks. And then you start to wonder where you can find more ideas from. Don’t worry, and take a look […]

TikTok is a great place for brands to be. But it isn’t somewhere you can ‘fly blind’. Take a look at our tips that will help your brand become successful on the platform. TikTok is, first and foremost, meant to be a fun place. This means that success on the platform rests largely on how […]

LinkedIn has a tradition of being very helpful to its users. Now, it has delivered a whole new set of advice points on how to gain more engagement with your company page. LinkedIn, no matter how unfashionable it may feel for some people, has been working hard on building it’s audience. It’s huge right now, […]

By now most of us have heard about the rise in audio social (if you haven’t, watch our video for a quick overview). Clubhouse arguably put the trend in the spotlight, but more recently it appears other social media platforms are starting to storm ahead, particularly Twitter following the launch of Twitter Spaces.  Over the […]

Adam Mosseri, Chief at Instagram, recently offered some useful insights into how marketers might get the most out of the platform. In the last few days, Instagram held a special Creator Week panel series, which was a great way to bring together Influencers and experts around the platform and it’s marketing uses. The panels have […]

A collection of new features are available on LinkedIn to show your personality and professional journey. LinkedIn is currently launching a collection of new features for profile pages. The features are designed for members to show personality and to bring their professional journeys to life. From your path to becoming a Social Media Manager, to […]

Instagram is one of the best social media platforms for brands. Engagement rates are increasing and the network is constantly innovating – it’s backed by Facebook so the opportunities are endless.  Knowing where to start when setting up an Instagram page can be difficult. And growing your followers can be even trickier. We’ve put together […]

2021 looks like a busy year for everyone. For social media managers there is a lot to be getting on with too. Here, we present some success tips for managers in the twelve months ahead. With 2021 fast approaching, it’s important to get a handle on what we plan to do with social media. For […]

Social media is a great way to connect with customers. And at Christmas, it’s a way to truly build relationships with them. We give you some tips on how to do it. Social media is great fun but it is even more fun during the holiday season. At Christmas, you can expect to see a […]

Facebook is always looking to build the next big thing. But this time it really seems to be in a great place with Horizon, it’s VR social network. What does it mean? And will brands use it? Facebook has always tried to push the envelope with its products and services. It’s overriding aim seems to […]

Travelling has never been easier. Routes are opening up left, right and centre, and more and more people are finding travel affordable. With this has come the trend of travellers to post their journeys and visits online. It’s a huge trend, and it really has become big in 2019, with other ‘meta trends’ flourishing within […]

If there is one thing we can say about social media and marketing, it’s that it has a very transient nature. While there are a few big platforms that pretty much work for everyone (Facebook, Instagram), the number of platforms that appear and then quickly disappear is often quite alarming. Because there are just a […]

Instagram keeps making everyone feel warm and fuzzy inside. The poster child of social media, it can seemingly do no wrong. And don’t worry, we’re not going to say it has done anything wrong. It has, however, been a little problematic for some businesses, who find building engagement on the platform tricky. It’s a such […]