Social Performance Measurement For Agencies
TikTok provides advice on growing reach through communities
Sahail Ashraf posted on 14 April 2023
TikTok offers new advice on tapping into some more ‘niche’ communities as part of your overall campaign. And it’s actually very useful. As the most fascinating social media platform around at the moment, TikTok could have just sat back and watched more users pile through its virtual doors. But it consistently supplies meaningful advice for […]
TikTok brings out ‘What’s Next’ for 2023
Sahail Ashraf posted on 6 January 2023
Sometimes platforms try to tell brands what to do to be successful in social media marketing. TikTok is the latest to do this with the new What’s Next. TikTok has always looked to the future. The very nature of the audience it enjoys means that everything has a young and positive feel. The brand has […]
Tips to boost your reach on TikTok
Sahail Ashraf posted on 16 December 2022
Getting noticed on TikTok is not that easy. You need to constantly work on pushing your brand out there. This post walks you through it. Boosting your reach on TikTok is not necessarily an exact science, but with a few pointers in mind, you should be able to gain real momentum on the platform. Essentially, […]
How Ryanair gained TikTok fame
Lorraine Mandiveyi posted on 28 November 2022
When it comes to TikTok, Ryanair has certainly understood the assignment. They continue to prove that with the right strategy and well-planned execution, brands can achieve great results. Among the most famous TikTok accounts, Ryanair’s TikTok videos demonstrate that authenticity is key to TikTok’s success. For brands considering TikTok, Ryanair’s strategy is an excellent source […]
TikTok launches new educational hub for marketers
Sahail Ashraf posted on 4 November 2022
TikTok helps marketers again with a brand new educational platform that highlights ways to improve your TikTok game. TikTok has always been known as the kind of social media platform that cares about its creators and brands. It has made considerable effort to help businesses leverage the tools it offers, and this has obviously paid […]
Twitter moves closer to TikTok
Sahail Ashraf posted on 17 October 2022
Twitter has added two updates that mean the platform will start to become more like TikTok. This is of course not a bad thing, but will the updates really improve the video experience on the platform? Twitter has edged closer to becoming very similar to TikTok with two new updates that have just been released. […]
Brands Killing It On TikTok
Sahail Ashraf posted on 29 August 2022
Certain brands just know how to do it. Here is a list of brands that we think have mastered TikTok, and how they do it. It’s the newest and brightest social media channel around. TikTok has become possibly the fastest growing and most recognisable social media platform since Facebook. Brands are doing their best to […]
3 Ways to up your TikTok game in Q3
Sahail Ashraf posted on 14 July 2022
TikTok is becoming competitive. If you’re not seeing results yet (and this was meant to be your year) try the 3 tips in this post. The year is already half way through and we find ourselves looking back at all of the good work we have done so far. And if you’re like most other […]
TikTok launches a new ‘Made for TikTok’
Sahail Ashraf posted on 20 June 2022
TikTok has brought out a new video series that is aimed at helping marketers get the most out of the platform. Some great insights can be found. Last year, TikTok created a video series that was aimed at helping people get more out of their marketing experience on the platform. It was a huge hit. […]
TikTok success stories
Sahail Ashraf posted on 30 May 2022
Everyone knows we have to be on TikTok. It’s just that we sometimes learn more on how to do it when we watch it happening. In this post, we take a look at some brands that are making a huge splash on the platform. TikTok holds plenty of opportunities for social media marketers. There is […]
TikTok Advertising Updates
Sophie Beard posted on 11 May 2022
Firstly, TikTok has announced an expansion of its partnership with Integral Ad Science, an ad data verification and auditing service. The expansion enables advertisers to verify the results of their ad performance with third-party reassurance. This development will ensure marketers are getting optimal value from their campaigns and optimize performance. TikTok has also announced the […]
Meta extends Facebook Reels to all users
Sahail Ashraf posted on 25 February 2022
Meta has rolled out reels for all Facebook users. What does this mean for TikTok? We explore the similarities and differences.
TikTok offers insights into sound
Sahail Ashraf posted on 12 January 2022
TikTok has launched a new series on sounds to help brands use sound effectively on the platform. Our guide helps you put the information into practice.
Tips to maximise your reach on TikTok
Sahail Ashraf posted on 1 December 2021
Brands can reach a huge audience on TikTok. Our guide helps you maximise your reach and engagement on your TikTok videos.
TikTok launches video training series for creators and brands
Sahail Ashraf posted on 15 November 2021
TikTok has launched a video training series to help brands gain more engagement on the platform. Industry experts will be highlighting key lessons to learn.
Is TikTok the new YouTube?
Sahail Ashraf posted on 5 November 2021
TikTok just gets bigger and bigger. But is it ever going to be bigger than YouTube? We take a look. If you asked anyone right now which was the biggest video platform online they would say YouTube. It has been a huge success story for years now, with culture-defining impact and a service that is […]
How to be successful on TikTok
Sahail Ashraf posted on 24 August 2021
TikTok is a great place for brands to be. But it isn’t somewhere you can ‘fly blind’. Take a look at our tips that will help your brand become successful on the platform. TikTok is, first and foremost, meant to be a fun place. This means that success on the platform rests largely on how […]
TikTok Stories are coming
Sophie Beard posted on 9 August 2021
TikTok has confirmed testing of Stories is underway, and Matt Navarra has shared a look at how they’re expected to look: From Matt’s post we can see that, as with many similar formats from Instagram, Facebook, and LinkedIn, the TikTok Stories will be available for 24 hours. Users will be able to access Stories through […]
TIKTOK SHOUTOUTS
Sophie Beard posted on 21 July 2021
TikTok users can now pay for their favourite Creators to send them a Shoutout. The personalised video message is paid for using TikTok Coins. The Creator has three days to either accept or decline the invitation to send a Shoutout, followed by one week to create the clip and send it to the user’s inbox. […]
TIKTOK: THE NEW JOB BOARD
Sophie Beard posted on 16 July 2021
TikTok has announced the trial of a new feature called “TikTok Resumes”. #CareerTok has been created to help users find their next job with brands accepting TikTok resumes in the US. Launched as an extension of the TikTok College Ambassadors program, it encourages job seekers to showcase their skills and experience in creative and authentic […]