Sahail Ashraf posted on 22 February 2023
Twitter has set what could well be a precedent. We all know how Twitter started charging for the blue check, and how it was initially received. It wasn’t incredibly popular. But it seems that Meta has taken on board the idea, and may even be considering it for the platforms it owns. Someone has been […]
Sahail Ashraf posted on 10 October 2022
If you’re struggling to get your content to the top of feeds on Meta, the new ‘Let me explain’ video is worth a watch. Meta has just added some information to the ‘Let me explain’ mix about how to increase your reach on the platform. The whole shebang is about how the algorithm works and […]
Sahail Ashraf posted on 11 July 2022
Video will always be important for social media marketers. Meta has stepped up with a full guide on how best to use video on its platforms. We don’t have to explain how video is one of the most important parts of your social media arsenal. We’ve covered it before. It’s essential. Short form video (of […]
Sahail Ashraf posted on 25 February 2022
Meta has rolled out reels for all Facebook users. What does this mean for TikTok? We explore the similarities and differences.
Sahail Ashraf posted on 12 November 2021
Facebook had an earnings call and Mark Zuckerberg brought up the issue of young audiences. It’s not a pretty sight, and he wants to change things. Facebook had an earnings call recently and there was a clear sign that the company understands that it is losing some market share. Beset by problems for years, the […]
Sophie Beard posted on 27 September 2021
Facebook has announced a collection of new tools designed to help businesses in their communications with prospective customers. From ads that encourage people to message them, to free access to QuickBooks and Canva Pro, there are a host of new tools to help small and large businesses. Facebook has outlined what the tools are here, […]
Sophie Beard posted on 9 July 2021
Following months of testing, the ‘Smart Cropping’ option is now available within the Facebook Content Studio. Through machine learning, the tool can auto-edit videos to focus on content of specific importance. This development is implemented to help users save time and increase video performance. Facebook comments on the development: “Smart Crop is a tool within […]
Sophie Beard posted on 27 May 2021
Facebook users will now be prompted to read an article before sharing it, as announced in the tweet below: Following the update, if Facebook detects a user has not opened an article they attempt to share, a pop up will appear highlighting “You are about to share an article without opening it”. The message is […]
Sophie Beard posted on 19 May 2021
Facebook is encouraging users not to switch off their data tracking. Following the changes due to iOS14 update, users will be asked to keep the platforms “free of charge” by enabling information to be collected from their use on other apps and websites. Digital marketers will be aware that the Apple i0S14 update greatly impacted […]
Sophie Beard posted on 10 May 2021
Facebook is now allowing users to transfer their profile posts and notes to Google Doc, Blogger and WordPress.com Facebook has launched two new data portability types: Facebook posts and notes. Previously only photos and videos could be transferred to Backblaze, Dropbox, Google Photos and Koofr. But users can now transfer posts and notes to Google […]
Sophie Beard posted on 27 April 2021
With the Apple i0S14 changes starting, Facebook has released guidance to help with the transition As developers and advertisers make their final preparations for the iOS14 update, Facebook has provided support to minimise disruption and to learn more about the changes. Apple is implementing the update to give their users more control over data collected […]
Sahail Ashraf posted on 21 April 2021
Clubhouse is new, but it already has a number of potential clones, and they are mostly from social media giants. Will they do the same kind of explosive business? Clubhouse has had plenty of success over the last few months, and it has made a global impact. There are good things about it as well […]
Sophie Beard posted on 16 April 2021
Social media networks are paying close attention to Clubhouse. From Twitter Spaces to reports that LinkedIn is looking to take their share of the pie. TechCrunch has also shared that Facebook’s app development branch, the NPE Team, is publicly testing their own version within the US. Below we share the current stage of Hotline. Hotline […]
Sahail Ashraf posted on 19 March 2021
Reels has worked hard to get where it is today as a competitor to TikTok, but a new test by Facebook in India may turn the pressure up a notch. The short video market is not exactly saturated in social media, but it could do with a little excitement. Facebook may well be the company […]
Sahail Ashraf posted on 12 March 2021
In the latest of a long line of updates, Facebook has removed Likes from Public Pages. It is one of a few changes recently made, and we take a look at the impact. Facebook recently unveiled some changes to Pages. The social media giant has had a rocky couple of years and sometimes seems to […]
Sahail Ashraf posted on 3 March 2021
Apple has spent some time over the last few months releasing and updating its mobile operating system. With iOS 14, there are tons of new additions to the Apple experience, as well as a few areas where things have arguably changed for the worse. With the new update, for example, it has transpired that Facebook […]
Darren Low posted on 28 November 2020
Facebook has recently offered some advice for advertisers about frequency of ads. The advice is sound, and could even be generalised for all platforms. We take a look. As you know, Facebook is built on advertising. Mark Zuckerberg himself has admitted that the entire platform has reached it’s incredible position simply because it is full […]
Sahail Ashraf posted on 27 October 2020
Facebook is always looking to build the next big thing. But this time it really seems to be in a great place with Horizon, it’s VR social network. What does it mean? And will brands use it? Facebook has always tried to push the envelope with its products and services. It’s overriding aim seems to […]
Sahail Ashraf posted on 14 October 2020
Facebook wants companies to have a good Christmas. And It wants to help, by supplying them with a toolkit that will guide their marketing practices in the run up to the holidays. Does it help? Traditionally, Christmas Is the time of year when marketing and advertising goes into overdrive. Billions of dollars are spent and […]
Sahail Ashraf posted on 29 September 2020
Facebook has created it’s own TikTok in India, where TikTok is banned. Why has it done this? And does it mean anything for India? It has been a busy few weeks for TikTok. The darling of the hip and the young all around the world, it has suddenly become an incredibly controversial channel. It’s even […]