Sahail Ashraf posted on 20 June 2022
TikTok has brought out a new video series that is aimed at helping marketers get the most out of the platform. Some great insights can be found.
Last year, TikTok created a video series that was aimed at helping people get more out of their marketing experience on the platform. It was a huge hit. Here at Locowise we were very impressed. We always like it when platforms help marketers out with content. Now, TikTok has brought out a ‘2022 edition’ of the series, and it is different in its approach.
TikTok has created the follow up and deliberately put a new spin on things:
“For the second installment of Made for TikTok, we built a late-night talk show complete with interviews and comedy sketches, featuring a unique group of creators who all happen to work with brands professionally. Hosted by copywriter and TikTok creator Shannon Fiedler,our goal for this series was to help advertisers create TikTok-first strategies, with guidance from experts who speak the language of the creative ad industry.”
The good news is that the format really works. The people TikTok has brought on board for the series are established content creators and experts, and the insights are useful and practical. It’s important to remember that the people here are working on creating TikTok content every day, so they know what makes an impact and what doesn’t.
TikTok is incredibly popular, and it shows no signs of slowing down at all. The short video format makes it immediately accessible to users and creators, and it is generally viewed as being fun, with a strong youth audience.
Perhaps fittingly for the platform, each episode in the series comes in at under five minutes. This makes a huge difference, because you’re not overloaded with content and instead can focus on just one or two pointers that you can add to your TikTok arsenal.
If you are just getting into TikTok as a brand, or you are responsible for a campaign, take a look at the following ideas for content on the platform.
These have always been popular, and if creative and timely, can result in a huge boost in followers. Create a challenge that will get your audience excited and make sure you use suitable hashtags to get it noticed. It doesn’t always go viral (obviously), but with enough creativity, you should be able to build up some momentum here.
Just go with it. Cute animals in videos have been a mainstay of social media for a long time. Even though it may not seem like something a brand might do, it fits in with TikTok. If nothing else, having an office mascot and showcasing their cuteness in a TikTok video can’t be a bad thing. Again, hashtag it well, and you are onto a winner.
You can add commentary to any video on TikTok by using its voiceover feature. With this feature, you have a lot of creative freedom, so play around with it, tell stories, make funny comments, and whatever else comes to mind.
TikTok is one of the most popular social media platforms for instructional videos. TikTok videos are short-form, so tutorials are less thorough and usually self-explanatory.
In other words, you can write a quick tutorial describing all the steps without commenting on it. A tutorial could also be fitted into the time limit by fast-forwarding the whole video.
TikTok is a platform that is perfect for Influencers. With that in mind, it is always a good idea to consider leaning on Influencers to get the most out of TikTok. You don’t have to use expensive Influencers, micro-Influencers will have a devoted audience, and can be used to broadcast marketing messages while using their expertise and influence to build engagement.
If you’re a social media marketing professional, you need the right tools. Locowise offers metrics and data that you can use to make informed decisions. It also has a brand new functionality on TikTok. Find out more and ask for a demo here.