22 Best AI Tools for Social Media in 2024

Team Locowise posted on 18 December 2023

Artificial Intelligence, or AI, is a term that’s becoming more and more familiar in our daily lives. It refers to machines or software that can think, learn, and act like humans. AI can do things like understanding what people say, recognizing faces in photos, and even making decisions based on data.

In recent years, AI has started to play a big role in many industries. It’s changing how things are done, from making cars to selling products online. One area where AI is really making a big impact is in social media. Here, AI helps in many ways. It can sort through huge amounts of posts and comments quickly, figure out what people are interested in, and even suggest what content should be posted next.

For businesses and users alike, AI is transforming social media into something smarter and more helpful. It’s making it easier to connect with the right people, share the right content, and get valuable insights from social media activity. This blog will explore how AI is being used in social media and why it’s so important for the future of digital communication.

The 22 Best AI Tools to Use for Social Media Management
Best AI for Social Content Creation
Best AI for Social Media Analytics
Best AI for Automated Scheduling and Posting
Best AI for Audience Insights and Targeting

What is AI? And how can it be used in social media?

Artificial Intelligence (AI) is a branch of computer science that aims to create machines capable of intelligent behavior. Essentially, AI is about making computers and machines as smart as humans in tasks like thinking, learning, problem-solving, and decision-making. Key components of AI include:

Machine Learning (ML): This is where computers learn and adapt from experience without being explicitly programmed. They use algorithms to analyze data, learn from it, and make informed decisions.
Natural Language Processing (NLP): This technology helps machines understand, interpret, and respond to human language in a useful way.
Predictive Analytics: Using historical data, predictive analytics forecasts future events or behaviors, enabling businesses to make proactive, knowledge-driven decisions.

AI in Social Media

The market for AI in social media is expected to reach $7.19 billion by 2027. Here are some of the ways AI technologies are currently utilized:

Personalization:

AI analyzes user data such as interests, interactions, and behaviors. It then personalizes the user experience by showing content, ads, and recommendations that are more relevant to the individual user.

Content Moderation:

AI tools automatically monitor and moderate content on social media platforms. This includes filtering out inappropriate content, spam, or managing copyright issues, which is crucial for maintaining a safe online community.

User Engagement:

AI can predict what content will perform best, determining the optimal times to post and identifying trending topics. This helps in strategizing social content that is more likely to engage and resonate with the audience.

Chatbots and Customer Service:

Many social media platforms now use AI-powered chatbots for customer service. These bots can handle inquiries, provide instant responses, and improve user experience by offering quick and efficient service. In fact, AI is projected to automate 40% of all customer service interactions on social media by 2024.

Analytics and Insights:

AI provides deep insights into social media metrics, helping businesses understand their audience better and refine their social media strategies.

Benefits of Using AI Tools for Social Media

For agencies and marketers, the time saving benefits of AI are obvious. Researchers predict AI-driven marketing could increase productivity by up to 35% and deliver cost savings of up to 30%, while AI-driven personalization can improve conversion rates by up to 25%.

But there are other benefits to AI for both marketers and consumers:

Enhanced User Experience

AI significantly improves the relevance of content and interaction with users on social media. Here’s how:

AI provides personalization by analyzing user data to deliver content that aligns with their interests and behaviors. This means users see more of what they like, making their social media experience more engaging and enjoyable.

It also enables real-time interactions with users, responding to their actions and preferences, keeping the content dynamic and relevant.

Efficient Content Management

AI streamlines various aspects of content management, making it more efficient.

It can make content research more efficient by suggesting content topics, generating ideas, or even create basic content drafts based on trending topics and user preferences.

Some social media AI tools can analyze when users are most active and engage the most, helping to schedule posts at optimal times for maximum reach and engagement. AI can also evaluate past content performance to suggest improvements and optimization strategies for future posts.

Data-Driven Insights

Using social media tools with AI, you can examine user interactions to understand audience demographics, interests, and behaviors. Some tools also track the performance of social media campaigns in real-time, providing insights on what’s working and what’s not for faster optimization strategies.

One of the most valuable ways you can leverage AI for social media is predictive analytics. AI predicts future trends and user responses, helping in strategizing campaigns more effectively.

Automated Customer Service

AI-powered chatbots play a crucial role in customer support on social media platforms: Chatbots can provide immediate responses to customer inquiries, improving user satisfaction and make your brand available around the clock, ensuring no customer query goes unanswered.

AI chatbots can also handle a large volume of queries simultaneously, which might be overwhelming for human customer service reps. Even better, many bots are now sophisticated enough to offer personalized recommendations and solutions based on the user’s history and preferences.

The 22 Best AI Tools to Use for Social Media Management

Best AI for Social Content Creation

Creating engaging and relevant social media content can be streamlined with the help of AI tools. Here are some of the top AI tools designed for content creation:

Lumen5

Lumen5 leverages AI to transform text content into engaging video content. It’s particularly useful for converting blog posts or articles into shareable social media videos.

Features:

Automated storyboard creation
Media library
Text to video conversion
Brand customization

Best For: Marketers and content creators who want to repurpose text content into visually appealing videos for social media.

ChatGPT by OpenAI

ChatGPT is a conversational AI model that can generate human-like text responses. It’s useful for creating interactive content and engaging social media posts.

Features:

Conversational AI
Text generation
Capable of answering queries and providing suggestions

Best For: Social media specialists looking for AI assistance in creating conversational and engaging posts.

QuillBot

QuillBot is an AI-powered writing and paraphrasing tool that helps refine and enhance written content. It’s excellent for crafting compelling social media posts, blog entries, and marketing copy.

Features:

Paraphrasing tool
Grammar checker
Summarizer
Citation generator

Best For: Writers and social media managers looking to improve the quality and originality of their written content.

Grammarly

Grammarly uses AI to offer real-time writing assistance, from grammar corrections to style suggestions, making it indispensable for creating error-free and impactful social media posts.

Features:

Grammar and punctuation checker
Style and tone suggestions
Plagiarism detector

Best For: Anyone who writes social media content and values precision and clarity in their writing.

Crello

Crello is a visual editor powered by AI that offers an easy way to create stunning graphics, animations, and videos for social media.

Features:

Thousands of templates
Video and animation tools
Photo editing
Brand kit integration

Best For: Social media marketers and graphic designers looking for a versatile tool to create visually engaging content.

Canva

Canva, known for its user-friendly design platform, has introduced AI capabilities with its “Magic” tool. This feature enhances design creation, making it more intuitive and efficient for social media content.

Features:

AI-powered design suggestions
Easy-to-use drag-and-drop interface
Vast library of templates and images
Text and photo editing tools

Best For: Social media managers, marketers, and content creators who want a simple yet powerful tool for creating visually appealing social media posts and graphics.

Persado

Persado leverages AI to generate persuasive language for marketing communication. It’s effective for crafting compelling social media messages.

Features:

AI language generation
Emotional intelligence
Language and emotion analytics

Best For: Marketers and brands looking to boost engagement through emotionally resonant social media content.

Lately

Lately uses AI to automatically transform long-form content into ready-to-share social media posts. It analyzes past posts to determine what will resonate best with your audience.

Features:

Auto-generates social media posts
Keyword analytics
Content scheduling and publishing

Best For: Marketing teams and content creators looking to repurpose blog posts, videos, and podcasts for social media.

Best AI for Social Media Analytics

Locowise

Locowise provides AI-driven analytics to offer comprehensive insights into social media performance. It’s ideal for tracking key metrics and understanding audience engagement.

Features:

Predictive analytics on content, posting times, posting frequency and more
Detailed analytics on engagement, growth, and reach
Competitor analysis
Customizable reporting

Best For: Social media managers and agencies needing in-depth analytics and reporting capabilities to refine their strategies.

Brandwatch

Brandwatch leverages AI for social listening and analytics, helping brands monitor their online presence and audience conversations.

Features:

Social listening
Sentiment analysis
Trend tracking
Audience analysis

Best For: Brands needing advanced social listening tools to monitor brand health and audience sentiment.

Talkwalker

Talkwalker uses AI-powered analytics to provide deep insights into social conversations, brand health, and campaign performance.

Features:

Social listening
Sentiment analysis
Image recognition
Influencer analytics

Best For: Enterprises and large agencies requiring comprehensive tools for social media monitoring and brand reputation management.

Best AI for Automated Scheduling and Posting

Buffer

Buffer is an intuitive social media management tool that uses AI to determine the best posting times for maximum engagement.

Features:

Automated scheduling
Optimal timing suggestions
Multi-platform posting

Best For: Small to medium-sized businesses and individual content creators seeking a user-friendly scheduling tool.

Hootsuite

Hootsuite’s AI capabilities assist in automating the scheduling process and optimizing post timings across various social platforms.

Features:

Bulk scheduling
Auto-scheduling
Performance analytics
Content curation

Best For: Businesses and marketers managing multiple social media accounts who need a robust scheduling solution.

CoSchedule

CoSchedule’s AI-driven tool helps in organizing and automating social media posting schedules effectively.

Features:

Calendar view for scheduling
Best time posting
Integrated marketing projects management

Best For: Marketing teams looking for a comprehensive calendar-based tool that combines social media, content, and project management.

Zoho Social

Zoho Social uses AI to automate the scheduling process, ensuring content is posted at the most effective times for engagement.

Features:

SmartQ scheduling
Bulk scheduling
Detailed analytics
Team collaboration features

Best For: Agencies and businesses requiring a collaborative tool with integrated analytics and smart scheduling.

Sprinklr

Sprinklr provides advanced AI for automating social media content scheduling and optimizing posting strategies.

Features:

AI-driven content scheduling
Audience engagement analytics
Cross-channel posting

Best For: Large organizations and enterprises needing a comprehensive and scalable social media management solution.

SocialBee

SocialBee offers a range of AI-powered tools for content scheduling and posting, focusing on consistency and engagement.

Features:

Category-based scheduling
Evergreen content recycling
Audience targeting

Best For: Small businesses and entrepreneurs focusing on building a consistent social media presence.

Best AI for Audience Insights and Targeting

Audiense

Audiense specializes in audience segmentation and insights using AI. It provides detailed analysis of audience behaviors and preferences.

Features:

Audience segmentation
Twitter analytics
Social listening
Influencer identification

Best For: Marketers and brands looking to deeply understand and segment their social media audiences for targeted campaigns.

Brand24

Brand24 employs AI to monitor social media interactions, offering insights into audience sentiment and brand reputation.

Features:

Real-time social listening
Sentiment analysis
Influencer scoring

Best For: Businesses of all sizes needing to monitor their social media presence and understand audience sentiment.

Pulsar

Pulsar is an AI-powered audience intelligence platform that tracks trends and behaviors across social media and the web.

Features:

Trend analysis
Audience insights
Content performance tracking
Demographic data

Best For: Larger organizations and agencies requiring comprehensive trend analysis and audience insights across various digital channels.

Synthesio

Synthesio uses AI to provide global social media monitoring and audience insights, helping brands understand consumer trends.

Features:

Social listening
Sentiment analysis
Influencer identification
Demographic insights

Best For: Global brands and enterprises seeking extensive social listening capabilities for audience insights and trend analysis.

Agorapulse

Agorapulse offers AI-powered tools for social media management, including rich analytics for audience insights and targeting.

Features:

Social media inbox
Monitoring
Detailed reporting
Audience insights

Best For: Small to medium-sized businesses and agencies looking for a comprehensive social media management tool with strong analytics features.

Start Incorporating AI into Your Social Strategies Today

It’s clear that embracing these advanced tools is no longer just an option, but a necessity for staying ahead in the digital landscape. Whether you’re crafting compelling content, diving deep into analytics, or streamlining your posting schedule, AI is the key to unlocking your full social media potential.

Ready to take your social media strategy to the next level? Start your journey towards smarter, more effective social media management with a free trial of Locowise. Experience firsthand how AI-driven insights can transform your approach and elevate your content’s presence and impact.