Sahail Ashraf posted on 30 May 2022
Everyone knows we have to be on TikTok. It’s just that we sometimes learn more on how to do it when we watch it happening. In this post, we take a look at some brands that are making a huge splash on the platform.
TikTok holds plenty of opportunities for social media marketers. There is a chance to tap into a huge audience, for one. And getting on TikTok and creating content is quick and easy. It’s also a lot of fun, even when it’s serious. Many brands have had plenty of success on the platform. Let’s take a look at just a few of them.
Talking of fun, Chipotle has made a real name for itself as the brand that has managed to inject plenty of fun into its TikTok work.
There is no sense that Chipotle is trying to sell anything via TikTok. Instead, you will find Chipotle posting dance competitions and other fun stuff that resonates with a young and energetic audience. It works a treat.
However, the biggest thing that Chipotle does to cement its presence on TikTok is behind-the-scenes work. This is one of the very best ways to build your brand on TikTok and Chipotle make sure that they are always featuring real employees behind the counter. That does two things. It brings a human side to their operation, and it also fits in perfectly with the fun aspects of the platform.
Already an incredibly popular gym wear brand, Gymshark upped their game when they jumped onto TikTok. It’s hard to exaggerate the success Gymshark has had on TikTok. The brand has really taken to the platform in a very natural way.
Naturally, the brand has taken the opportunity to offer fitness and workout challenges. But the key thing here is the way it is done. Gymshark is very much people-oriented, and it has built its reputation on accessible fitness. A number of the challenges and workouts are aimed at people who are trying to get fit and healthy, not people who are already sculpted and toned.
Perhaps the absolute pinnacle (so far) of this approach came with the 66 Days Challenge, where audiences were encouraged to develop a habit over 66 days. The fitness habit development was backed up by a full campaign that, at its peak, received 193 million views.
That’s right, a zoo. At first, this may not seem the most obvious kind of work you would see having success on TikTok, but it has made a huge impact.
That’s because it has cute animals. Using it’s vast resources, the zoo posts on TikTok on a regular basis. The post’s centre on cute animals, and they feature happy, calming music. This works so well that the zoo currently has over 2 million fans.
Don’t forget that people use TikTok in a particular way. They just keep scrolling through until they find something that catches their eye. When they scroll through and find TikToks of cute animals, who can blame them for stopping?
This brand is already huge on social media, but this is testament to the amazing grasp it has on popular culture. That understanding is nowhere clearer than with the work it does on TikTok.
What’s really striking with the NBA on TikTok is the way it has worked out what it needs to do with the content and what the audience wants. To this end, it has understood the short attention span aspect of the platform and responded by posting memes and other humorous content that an audience can ingest quickly.
No surprises here. Red Bull has been hogging social media for a number of years now, with a sensibility that allows it to dominate with exciting videos and other thrilling content.
Scrolling stops when you come across a Red Bull video. With footage of death-defying stunts and action sequences, it is unsurprising that the brand has over 6 million followers right now.
Our last success story is a video game, but not just any video game. Fortnite took the world by storm when it was released, and has gone from strength to strength.
Game content, tips and tricks, upcoming events, trending hashtags, and even dances that are trending on TikTok are all to be found in Fortnite. With instant recognition, followers will be able to enjoy their favorite Fortnite characters participating in native TikTok trends. It’s a clever way to merge two worlds and cater to their audience’s needs.
Combining fun and up-to-the-minute trend knowledge, the brands above know exactly how to create TikTok feeds that supercharge their success on the platform.