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With an average session duration of 52 minutes per day*2, the potential is huge to reach your target audience.

You need to ensure you're posting the right content for your audience on TikTok, so you can share more of what works well and rework what isn't. The Locowise TikTok analytic tool can tell you this, so there's no more second-guessing. Use our TikTok statistics to make informed decisions for your content strategy.

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*1 Source: Digital 2021 October Global Statshot Report
*2 Source: Wallaroo: TikTok Statistics Updated Sept 2021