It’s not easy being a brand online. You have so much to take care of when it comes to marketing. Social media is showing no signs of slowing down. The recent explosion in the popularity of messenger apps means that there is yet another set of social media tools and platforms that you have to get a handle on.
As with all aspects of social media messenger apps have their good points and their bad points. Some of them may not even be a good fit for your brand. But getting to know what they are all about is something every brand should do.
Let’s get the big news out of the way first. Messenger apps are absolutely huge. WhatsApp, one of the largest platforms, has one billion monthly active users. This user base is getting larger every day. The speed and ease of use of the very best apps means that they are simple to pick up and run with.