Sahail Ashraf posted on 23 May 2016
Perhaps the biggest challenge (or at least one of the most annoying) that presents itself to the social media marketer is timing. There is so much going on in the world of social media that it can seem almost impossible to know when is the best time to post your content. And timing is everything when you’re looking at social. From the tweet that only has a ten minute window to get noticed to the audience that will only look at your stuff at 10am on a Thursday, there is so much to get a handle on. It’s daunting.
Or rather, it was daunting. Locowise 3.0 takes all of that worry away and gives you data that allows you to make the right choice when it comes to posting times. Behind the scenes, the software looks at everything. It takes into account your competitor’s posting times, the industry standards, and the content habits of your audience. Then it packages it all up in an amazing mini dashboard that adds even more value, even as you’re looking at it.
For example, not only does it give you an optimal time to post for each of the upcoming days, it also gives you an estimate of the increase in engagement you will receive when you post at these times. Amazing right?
You know what it’s like. You get a great idea before the competitor does and it’s sweet, it makes business all that more fun. But when it’s the other way round it feels like you’re in a very bad place.
Locowise 3.0 makes that whole process a little less painful by allowing you to literally get an idea of when your competitor is most likely to post next. That’s right.
With incredibly efficient machine learning and the kind of data that allows Locowise to know everything about your industry and social media, you can actually get a huge jump on your competition.
Thinking of posting a real humdinger of an update, the kind of thing that will make your brand even more irresistible? Don’t leave it to chance. Let our engine find out when your competitors are likely to post next and use that advantage to get there first.
It works because the Locowise 3.0 engine takes the data about your competitors and predicts, predicts, and then predicts some more. It’s highly intelligent and it means that you have data that allows you to do more than just compare yourself against the other guys. This time, you can actually beat the other guys. It’s like reading their minds.
Like all good things, the more work you put in the more you get out of it. And if you add as many of your competitors as possible you can look forward to a particularly juicy reward on Locowise 3.0.
One of the worst things you can do is waste time on social media with content that isn’t relevant to your audience. This is the kind of content that may look flashy or be very well produced, but it simply doesn’t gain any engagement from your audience. Do this for long enough and you will lose acres of time. Keep doing it and you will lose money.
The Locowise 3.0 engine saves you from this terrible fate by finding the content that is actually making waves in your industry. It finds your best performing content and the golden content that your competitors are producing. Then it takes a deeper look at the arena you’re working in. After all of this high-quality analysis, it comes back to you with the most shared posts in your industry, all of which are proven to be particularly effective out in the field.
It feels like magic, but it is simply the end result of hours and hours of hard work, and the incredibly efficient machine learning process inside the Locowise 3.0 engine. It simply dives into your industry and finds content that gains engagement.
Okay, we all know that you have worked hard to make your brand a powerhouse online and that has taken a lot out of you. But just remember that this whole thing could fall apart at any second.
You’re nothing unless you know what your audience thinks of you. You have to be clear on the sentiment that’s in place. If your audience is unhappy with something your brand said recently, allow Locowise to be the first to let you know. The new engine analyses your social media to find out what people are saying about you and most importantly to see how your brand is playing online.
If you send a tweet out, for example, the 3.0 engine will analyse your account and the engagement and give you an instant feel for the sentiment people feel around your tweet. If they hate it we’ll let you know, If they love it we’ll let you know with a smile (literally).
But the new engine goes a lot further than simple social media post analysis. It also looks at your brand across all of your social media channels, taking into account all of your impact. This means you get a temperature reading of exactly what people are thinking of when they hear your brand name and see your content.
It’s kind of scary what this thing does.
You know when you find a real money saver things just feel better. If your marketing budget sometimes strays into unknown territory and your boss starts to get a little itchy, rest easy. For too long social media marketers have spent money in the wrong places. And that’s about to change.
Spending money to promote posts that have tiny levels of engagement doesn’t make sense. No one really wants to see that stuff, so why try and flog it? Locowise now allows you to see which pieces of content have the best organic engagement. This is the naturally interesting and engaging stuff that people want to consume.
Once you know which pieces are all good you can then divert your promotion budget towards them. This means you get a more intelligent approach to post promotion, all of it fully informed by the very best in social media intelligence.
And besides, posts that have great engagement cost a lot less to promote, so you’re not only avoiding wasting money, you’re saving it too.
So how does this differ from the usual data and reports situation? Well, in the past, social media data was primarily used for comparison.
This allowed brands to see what was up, and then it was down to them to make the right choices. With the new engine, Locowise allows you to not only assess the situation and make comparisons but also have the very best choices given to you. You still get to ‘press the button’, but this time, you know that the buttons are the right ones to press.
And with the gorgeous, clean interface that long-time users are familiar with, and all of that intuitive stuff that Locowise is famous for, it is now even easier to dominate on social media. It’s all done for you, informed by extensive data collation and management, and cutting edge machine learning.
Who knows, when Locowise 4.0 comes out, brands could even find themselves with nothing to do when it comes to social media marketing.