Social Performance Measurement For Agencies
How will social media evolve in 2023?
Sahail Ashraf posted on 31 October 2022
With the new year approaching, we thought we would take a look at what we think will happen in social media in the next phase of development. Here we are at the end of the year again. Once Halloween is out of the way, we can look forward to Christmas and plenty of reflection. Another […]
Measuring ROI from your social media activity
Sahail Ashraf posted on 25 October 2022
It’s easy to work in a vacuum. But you need to make sure that the hard work you are doing is bringing results. In this post, learn how to identify your ROI on social. No matter how hard you work on your social media marketing, it’s important to be aware if it is working or […]
Digital 2022: October Global Statshot Report
Team Locowise posted on 20 October 2022
Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Hootsuite. If you’re looking to discover how people worldwide behave online, you’ve come to the right place. The latest Global Digital Report has been published. It guides you through the essential data and stories […]
How to Gather and Use Customer Insights to Improve Experience
Richard Knowles posted on 19 October 2022
Most, if not all, business say they put their customers first; which must mean they know exactly what the customer thinks and wants, right? In most cases this is probably correct to one degree or another, but in a technological driven world, how can business ensure they know what their customers want? Claiming to know […]
Google Search Update
Sahail Ashraf posted on 17 October 2022
The new Google update looks pretty scary. However, it won’t affect everyone and their rankings. Here are the details. Online content has gone through a number of changes over the last few years. But one of the biggest impacts on the quality of content is the regular Google update. This is where the search engine […]
Brands killing it online
Richard Knowles posted on 14 October 2022
In the UK we’re undergoing intense pressures in all parts of our lives, and seemingly many are simply out of our control. While doom and gloom might be all around our daily lives, it doesn’t take much to find fun and rewarding initiatives that brands are helping deliver to us all. Whether that’s the use […]
The role of social media experts
Team Locowise posted on 4 October 2022
The latest Locowise survey exploring the role of social media experts is now live. The purpose of the survey is to explore how roles and experiences vary around the world. What’s involved? The survey takes 10 minutes to complete and explores your typical day-to-day responsibilities, how you hope your career to progress, what type of […]
Engagement dipping? These tips
Sahail Ashraf posted on 3 October 2022
Sometimes our engagement dips on social media. It happens, and the end result could affect everything else in a negative way. If this is the case, try these quick tips below to make things right. Engagement is important, as you know. But if it suddenly starts to fall off a cliff, you need to act […]
Planning your content for Halloween
Sahail Ashraf posted on 28 September 2022
Halloween is one of the very best times of the year for social media marketing. The possibilities are massive, and these tips should help you get started. It’s no secret that holidays are great opportunities to really pull out all the stops with social media. In this post we are going to look at one […]
How is social media used in the USA?
Richard Knowles posted on 19 September 2022
Approximately 90% of Americans use social media as part of their everyday life, from planning their social life, carrying out their job, watching videos, dating, or playing games. And prolific use of social media has provided many people with a platform to make a career out of the channels, such as influencers. While India (755m) […]
UAE’s social media reach is among highest in world
Richard Knowles posted on 31 August 2022
New research, published by DataReportal, suggests users of platforms including Facebook and TikTok in the UAE are among the most active and engaged in the world. As part of the in-depth analysis, some of which was provided by DataReportal partner Locowise, the research explored how users around the world behave online and presented a snapshot of […]
Tools every social media marketer needs
Sahail Ashraf posted on 26 August 2022
Sometimes we like it best when it’s easy. Social media marketing doesn’t have to be difficult. These tools will help you manage and automate more of the job. In social media marketing, anything that makes your life easier is worth grabbing on to. That’s why we have put together this complete list of tools that […]
Engaging social media content ideas
Sahail Ashraf posted on 19 August 2022
A little while ago we published a piece on social media post ideas. It was hugely successful. In this post, we are going to look at what you can to do maintain engagement in 2022. A few years ago we published a post on engaging social media post ideas for business. Since then, a lot […]
The fundamentals of marketing
Sahail Ashraf posted on 15 August 2022
Marketing is not a complex science. However, it does require that you understand a few things about people and how they buy. This post goes through these fundamentals. Marketing is an extremely powerful tool. Marketing professionals are uniquely placed to be able to understand people and their motivations, and to help them achieve their goals. […]
Instagram Reels are now available
Team Locowise posted on 26 July 2022
In case you missed it, Meta has launched Instagram Reels API data for external use and we couldn’t be happier ? What does this mean? You can now keep track of all your Instagram posts, including Reels, in one place! All Locowise users now benefit from Instagram Reels data within reports. Insights are provided as an […]
Digital 2022: July Global Statshot Report
Team Locowise posted on 21 July 2022
Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Hootsuite. The latest quarterly update from Datareportal is now live and shares a wealth of data exploring what people are doing online. These insights are essential to developing knowledge and supporting marketing strategies. Within […]
Brand storytelling: what is it like today?
Sahail Ashraf posted on 19 July 2022
As a follow up to one of our most popular posts, we take a look at more examples of great brand storytelling on social media. Back in 2018, Locowise published a piece on brand storytelling. It resonated with a lot of marketers, and this year we thought we would take a look back at recent […]
3 Ways to up your TikTok game in Q3
Sahail Ashraf posted on 14 July 2022
TikTok is becoming competitive. If you’re not seeing results yet (and this was meant to be your year) try the 3 tips in this post. The year is already half way through and we find ourselves looking back at all of the good work we have done so far. And if you’re like most other […]
Meta helps marketers and creators with video
Sahail Ashraf posted on 11 July 2022
Video will always be important for social media marketers. Meta has stepped up with a full guide on how best to use video on its platforms. We don’t have to explain how video is one of the most important parts of your social media arsenal. We’ve covered it before. It’s essential. Short form video (of […]
How to monetise Twitter
Sahail Ashraf posted on 8 July 2022
It’s official: brands can use Twitter to make money. But monetisation is not that simple, and can be dependent on where you are and how established you are on the platform. Twitter has moved into general monetisation relatively recently. This hasn’t always gone down well with core Twitter users, who have sometimes felt that the […]