Social Performance Measurement For Agencies
Instagram Reels are now available
Team Locowise posted on 26 July 2022
In case you missed it, Meta has launched Instagram Reels API data for external use and we couldn’t be happier ? What does this mean? You can now keep track of all your Instagram posts, including Reels, in one place! All Locowise users now benefit from Instagram Reels data within reports. Insights are provided as an […]
Digital 2022: July Global Statshot Report
Team Locowise posted on 21 July 2022
Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Hootsuite. The latest quarterly update from Datareportal is now live and shares a wealth of data exploring what people are doing online. These insights are essential to developing knowledge and supporting marketing strategies. Within […]
Brand storytelling: what is it like today?
Sahail Ashraf posted on 19 July 2022
As a follow up to one of our most popular posts, we take a look at more examples of great brand storytelling on social media. Back in 2018, Locowise published a piece on brand storytelling. It resonated with a lot of marketers, and this year we thought we would take a look back at recent […]
3 Ways to up your TikTok game in Q3
Sahail Ashraf posted on 14 July 2022
TikTok is becoming competitive. If you’re not seeing results yet (and this was meant to be your year) try the 3 tips in this post. The year is already half way through and we find ourselves looking back at all of the good work we have done so far. And if you’re like most other […]
Meta helps marketers and creators with video
Sahail Ashraf posted on 11 July 2022
Video will always be important for social media marketers. Meta has stepped up with a full guide on how best to use video on its platforms. We don’t have to explain how video is one of the most important parts of your social media arsenal. We’ve covered it before. It’s essential. Short form video (of […]
How to monetise Twitter
Sahail Ashraf posted on 8 July 2022
It’s official: brands can use Twitter to make money. But monetisation is not that simple, and can be dependent on where you are and how established you are on the platform. Twitter has moved into general monetisation relatively recently. This hasn’t always gone down well with core Twitter users, who have sometimes felt that the […]
Reddit: Are you using it? Should you be?
Sahail Ashraf posted on 6 July 2022
Reddit is becoming more powerful by the year. But marketers might be hesitant to sink time and budget into it. In this post we gauge whether or not that hesitancy is justified. Reddit has delivered for marketers over the years. The good news is that it continues to grow, with the opportunities for effective marketing […]
Facebook may be changing (in an attempt to compete with TikTok)
Sahail Ashraf posted on 22 June 2022
A leaked memo has shown that Facebook is making sweeping changes to compete with TikTok. What are these changes? And is it too late? It’s no secret that the Facebook app is not what it used to be. It has lost younger users by the truckload, and the parent company had so much controversy dogging […]
Millennial vs Gen Z marketing
Sahail Ashraf posted on 17 June 2022
They’re kind of close together in history, but there are some differences between them when it comes to what they like to see in their marketing messaging. Millennials were born in the years 1981 to 1995. The Gen Z crowd were born between 1996-2012. Two very different time eras, but also two different audiences. When […]
How WhatsApp can support your business
Sahail Ashraf posted on 15 June 2022
It’s still not everyone’s cup of tea, but WhatsApp is rapidly becoming indispensable to many companies. If you don’t know how it can help you, read on. WhatsApp is rapidly becoming a strong option for any business that wants to expand its reach and engagement. However, it is still unknown territory for many. Once you […]
Content creation tips: Where to find inspiration
Sahail Ashraf posted on 10 June 2022
Stuck for content ideas? It can be tough to get inspired. Try these tips and you should be back on the right track soon. As a marketing professional you will eventually run out of ideas for content, no matter what industry you’re in or the client you’re serving. But rather than throw your hands up […]
The Role of Social Media Experts 2022
Team Locowise posted on 7 June 2022
This report is a benchmarking resource into the role of social media experts from around the world. 150 experts provided insights into their roles to explore how the landscape is changing over time.
Steps to building a strong social media campaign
Sahail Ashraf posted on 27 May 2022
If you want to create a strong social media campaign you have to follow certain steps. In this post, we walk you through them. Social media marketing is very much a bit of a science when you get down to the details. Doing things in the right order and in the right way over time […]
LinkedIn could be introducing a new Reaction
Sahail Ashraf posted on 18 May 2022
LinkedIn has come under fire for being too casual. And with Reactions, things are even more controversial. So will the expected new Reaction harm the brand? LinkedIn continues to widen its scope with a potential new Reaction popping up shortly. For all those users who are complaining that the platform is becoming less serious by […]
Digital 2022 April Global Statshot Report
Team Locowise posted on 21 April 2022
The Digital 2022 April Global Statshot Report is now live. Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Hootsuite.
The rise of the (virtual) Influencers
Sahail Ashraf posted on 18 April 2022
Okay, it’s not difficult to tell the difference between a real and virtual Influencer. But how popular are they? And do people buy through them? Influencers are now a great big part of our lives. They have huge followings, and many of them make very lucrative careers out of marketing products and services. One thing […]
BeReal: The new social app
Sophie Beard posted on 12 April 2022
Downloads for BeReal continue to rise, particularly among college students. The new social media app encourages authentic and unedited content to be shared.
Grow your business with social media
Sahail Ashraf posted on 11 April 2022
Social media is only ever going to be a tool for marketers. It’s how you use it that counts. Stop wasting time and grow your business with these tips. If you’re looking at your current social media strategy and wondering how it can add to business growth, worry not. There are plenty of things you […]
How to increase your share of voice on socials
Sahail Ashraf posted on 5 April 2022
Increase your share of voice on social media. Discover how it’s measured and how to get it.
Drive traffic to your website with socials
Sahail Ashraf posted on 21 March 2022
Social media marketing can be used to drive traffic to your website. To do this effectively you need to keep a few principles in focus. In this post we look at how to use social media for traffic purposes. When used with other strategies, such as SEO, social media marketing is an incredibly effective way […]