Team Locowise posted on 21 July 2022
Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Hootsuite.
The latest quarterly update from Datareportal is now live and shares a wealth of data exploring what people are doing online. These insights are essential to developing knowledge and supporting marketing strategies. Within the report, you can discover what users are looking for online, the engagement you can expect to receive on social media platforms, and much more.
Although the number of users continues to grow, there is a deceleration in the growth rate compared to what we saw during the height of the Covid-19 pandemic. Although, this is arguably inevitable as the majority of the world’s population is now connected.
The number of users now online are:
So, how are people using digital platforms and what are they looking for? ?
When visiting websites and apps, the top types are:
India, USA, and Brazil are the countries with the largest Instagram advertising audience
Countries with the largest TikTok advertising audience are the USA, Indonesia, and Brazil
Countries with the largest LinkedIn advertising audience are the USA, India, and China
Countries with the largest Twitter advertising audience are the USA, Japan, and India
Countries with the largest Pinterest advertising audience are the USA, Brazil, and Mexico
For more of these insights, read the full report.