Lorraine Mandiveyi posted on 21 September 2022
If you haven’t heard of TikTok already by now, you’re about to! TikTok continues to take the world by storm, rising in popularity daily. It is currently the most popular social media platform in the world. The kids love it, millennials love it and well, as for our parents, they’re trying their best to understand it. Who can blame them?
Despite its popularity among pranksters and dancers, TikTok is also popular among entrepreneurs and businesses who make valuable and insightful content their audiences enjoy.
Whether you’ve hit a wall with your creativity and need some new ideas, or you’re new to TikTok and don’t know where to start, we’ve got you covered! Keep reading to discover 10 TikTok ideas you can use for your brand or business today.
Posting daily routine videos gives your followers an insight into your business. It also allows them to be part of the process which helps you to build a deeper connection with them. Your daily routine videos could range from showing your coffee routine and your workspace to showing how to organise your to-do list. Anything that allows your followers to experience behind-the-scenes with you can help boost your engagement.
Employees are an instrumental part of a business’s success, so why not give them the recognition they deserve online? Spotlighting your employees not only makes them feel more appreciated but it helps to humanize your business to your followers. Showing them who is behind your products and services will only make them want to connect with you even more. Your employees also play a big part in demonstrating your company culture and values, so why not get them involved in some fun and creative videos?
There is currently an increasing surge of educational content on TikTok. If you’re not flexing your skills and expertise, you could be missing out on establishing authority in your niche. Take advantage of FAQs related to your business on Google or areas you know your audience needs help with. If you’re consistent in educating your audience, they’ll return to continue learning more. Creating a TikTok playlist specifically for your educational videos will make it easier for viewers to find all your related videos in one place.
Answering your audiences’ questions is a smart way to leverage TikTok’s native Q&A feature. Q&A’s are a great way to engage and connect with your audience as it gives you an insight into what they might be struggling with your business. This is also a helpful way to inspire creative content and foster relationships with your audience. You can make space in your content calendar to answer questions on your Q&A page each week.
Do you want your followers to keep coming back for more? You can build anticipation by running product campaigns or teasing upcoming launches. This will generate excitement as your followers will be at the edge of their seats returning to your profile for more information. Combining a product campaign or launch with a relevant sound or hashtag will increase its visibility from users scrolling through current trends.
Have you ever thought about creating tutorials for your products? Creating tutorials for your business allows your audience to learn how to use your product in a digestible way, instead of reading an instruction manual. This is also a great way to give a sneak preview about any new products you might be working on!
Storytelling is a very effective way to connect with your audience. You can share success stories, things you’ve learnt along the way, or even exciting stories about related industry news. Showing the journey that your business has gone through can make it more relatable to customers.
Using the Duet and Stitch options in TikTok’s effects menu is a great way to collaborate with other users. This feature is extremely beneficial as it allows you to build on existing TikTok videos, reach new audiences, show off your creative personality and spark meaningful conversations with your audience.
Running a business can be a rollercoaster; it has its ups, its downs and its loop-de-loops-oh-my-god-what-am-i-doing-here parts. Posting inspirational videos however can help calm people when they’re in the middle of their storm – plus the content does well on TikTok! Share what inspires you and keeps you motivated because there’s no such thing as too much inspiration.
Publishing valuable content never fails! Do you have any online tools that you use for your business that your audience might find useful? You can put together a TikTok video that shares the online tools you love to use and why they are so helpful.
Almost everything can be done on TikTok – its versatility makes it incredibly useful. No matter what your business is, you will be able to add your own unique touch to your account and let your personality shine through.
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