With the upcoming US presidential race being a hot topic in the United States right now, it’s no wonder that the main runners and their teams are piling a lot of effort into effective social media marketing. To get to the heartlands you need to ensure that your social media is doing a good job.
We’re going to take a look at the social media accounts of the candidates for the two main parties in the race, and work out how they are doing when it comes to engagement. Does social help with politics? Yes, undoubtedly. Is it easy to get right? Well, judging from what we found, no.