Instagram is not necessarily at the top of every businesses’ list when it comes to marketing, yet it is proving to be a real powerhouse for all kinds of companies, in many different sectors. And many, many people use it. Just check out the stats here.
Like any social media platform, if you don’t follow a few simple rules, you could find that you are wasting money and time on it. So we thought we’d put together a short guide to the platform, one that you should be able to pick up and take ideas from quickly. We think the following information is essential if you are to start, develop and use Instagram as an engagement and lead generation tool.