This is our monthly Instagram growth and engagement study. We look at 2,500 Instagram profiles and analyse their performance on the platform. We also look at the latest product improvements and other news. All this helps you identify the trends and standards on the platform, which makes it easier to benchmark and compare the results […]

Welcome to our Instagram growth and engagement study for the month of February 2017. Just like every month, we analyse 2,500 Instagram profiles and look at their results. This helps you see the growth and engagement trends on the platform, and compare your performance against the standards. Do you want to check your own growth […]

Video marketing isn’t an option. It’s an essential. YouTube has enormous reach, a very broad demographic, and is the ultimate marketing channel for international brands. If you have the budget to create great video content, there’s no reason for a brand not to be on YouTube and use it to boost social media – and […]

It seems like 2017 has just started and the new research is already flooding in. Working in social media, information overload can get very real. Having to wade through pages of reports to find good stats doesn’t help. So we’ve taken the best of the latest research and put it all together in one place […]

The New York Times has just announced a partnership with Snapchat. It’s parent company, Snap Inc, recently filed documents for a stock offering that could be worth $30 billion and, around the same time, released “Spectacles”, sought after sunglasses that record video clips to be uploaded directly to social media. What has made Snapchat so […]

Twitter tends to be the platform of choice for literary types, so it’s not unbelievable that its user base would fall in love with an account run by a 190-year-old dictionary. Merriam-Webster, based in Springfield in the US, has started trending online and this is largely thanks to its irreverent tweets and sense of humour. […]

Welcome to our first Instagram monthly growth and engagement study of the year 2017! We’ll start with a month-by-month performance of the year 2016 and the numbers from January 2017. Then we’ll focus on the latest news and updates. Let’s get started. Performance summary First a quick summary of the follower growth and engagement rate […]

So 2017 is here, and agencies are looking at ways to make social media marketing even more exciting for clients, not to mention rewarding. Trends are all well and good of course, but it is never that easy to find the right trend to jump on. We thought we would take a look at a […]

Facebook changed a lot this year, but when it comes to brands, there is truly only one real change that made a huge difference. We will devote the first part of the article to this huge change and then look at the other changes that, while they may not be as huge as that one, […]