Social Performance Measurement For Agencies
YouTube Shorts: Everything You Need To Know
Sahail Ashraf posted on 17 March 2023
YouTube Shorts are now firmly established on social media. But some marketers are still not fully on board. They’re versatile and fun to create. Here’s our guide. YouTube Shorts are relatively new, but they have already made the platform a lot more fun to be around. However, getting the most out of the opportunity requires […]
YouTube Shorts for more regions
Sophie Beard posted on 15 June 2021
Shorts are now available in the UK, Canada and Latin America YouTube Shorts is launching in the UK, Canada and Latin America. The TikTok rival first launched in India and shortly after in the US. Reported by TechCrunch, the rollout is expected to be completed by the end of June. YouTube Shorts allows creators to […]
YouTube offers data on video openers
Sahail Ashraf posted on 2 June 2021
YouTube has just released a report that lifts the lid on how successful videos are structured, specifically on the opening words. While YouTube has been around for a very long time, it has only relatively recently become a true search engine. Users regularly navigate and find new content, often spending many hours surfing the video […]
Google lifts the lid on how YouTube search works
Sahail Ashraf posted on 8 September 2020
Google has created a resource that shows marketers how to get the most out of YouTube search. It isn’t rocket science, but we think everyone should take note. Google owns YouTube and it has proven to be an amazingly successful purchase. There is still only one real video sharing platform online, and YouTube is beloved […]
Top 5 Reporting Tips
Sahail Ashraf posted on 18 August 2020
As a social media agency or professional, you have to be on top of your game when it comes to reporting. There is so much involved in the process, that taking your eye off the ball can be disastrous. We thought we would take a look at five tips that should help you get through […]
BREXIT: How social users have engaged
Sahail Ashraf posted on 19 November 2019
When you think of Brexit and social media, it makes perfect sense that the two should be very close. The political issue has divided communities, and brought some people together. Social media is the best definition of ‘community’ online. So when Brexit really started to dominate the national conversation it was easy to spot the […]
Our Favourite Summer Social Campaigns
Sahail Ashraf posted on 24 September 2019
The summer is traditionally the time for social media campaigns based around certain themes. Every now and then, whether the campaigns follow the themes (sport, holidays) or not, you can see some real gems of high quality, carefully prepared campaigns that have real impact. We thought we’d take a look at three campaigns that surprised […]
Social Media Round Up August 2019
Sahail Ashraf posted on 17 September 2019
It’s been a reasonably quiet month on social media. People have been away on holiday and the push is generally towards changes happening towards Autumn. However, there have been some interesting things cropping up on the channels, and we thought we’d take a look. Twitter gets serious about attention Twitter has always been the slightly […]
Social Media Tips For Startups
Sahail Ashraf posted on 27 August 2019
As if running a startup wasn’t tough enough, you’ll also be facing the vast amount of social media presence you can have. There is a special approach for those startups that are venturing into social media for the first time. It requires a little consistency and plenty of planning before you hit the ground on […]
Airports Doing It Right On Social Media
Sahail Ashraf posted on 20 August 2019
Social media can be a rewarding place for brands. This doesn’t mean that every brand will find its place on social, it can be a huge challenge. At the same time, some brands adopt social media with excitement and turn their channels into truly useful and popular sources of content. And there are many airports […]
Brands on Social who Pushed the Women’s World Cup
Sahail Ashraf posted on 30 July 2019
The FIFA Women’s World Cup attracted a lot of attention. This is a pleasing and long-overdue development, but it also has some connected news that makes it even more exciting. And the excitement comes for brands who have developed a strategy around the event. We thought we would take a look at a few of […]
5 Essential Points To Include In Your Social Media Report
Sahail Ashraf posted on 26 February 2019
Social Media Reporting is now easier than ever. The wealth of data and insights you can provide in your reporting makes for useful and proactive information. There are still areas in reporting that some social media managers and agencies are not reporting on though. And we think these areas are as crucial now as they […]
Customer Service On Social: Brands Who Have Raised The Bar
Sahail Ashraf posted on 19 February 2019
Customer service is actually very easy to do badly. Try ignoring your customers for a week and see how that one plays out. However, we have seen some excellent examples of high-quality customer service in recent times. These examples generally make life easier for customers. Morton’s This brand does a great steak, and they’re well […]
Social Media Trends To Look Out For In 2019
Sahail Ashraf posted on 15 January 2019
As 2018 has now drawn to a close, it’s time to think of the coming year. In social media, the landscape is always changing, so you’re probably ready for a ton of new stuff in 2019. Things are shaping up well, and it looks like business is going to become even more exciting on social […]
Top Nonprofits on Social Media
Sahail Ashraf posted on 27 December 2018
It’s easy to think about commerce and money when we discuss social media marketing. However, it’s not all about profit. In fact, some of the most moving and effective social media marketing work has been done through the work of non-profit organisations (NGOs). These guys constantly come up with the most thought-provoking and powerful social […]
Our Top Social Campaigns This Christmas!
Sahail Ashraf posted on 18 December 2018
The Christmas rush is fast approaching, and this means that brands are splashing out on Christmas campaigns for social media. How the largest brands manage Christmas We thought we would take a look at what is happening out there right now on social, to see if we could identify some of the best seasonal campaigns […]
Why Personalising Content Is Key?
Sahail Ashraf posted on 30 October 2018
We all know how important it is to present to your audience as a real company, a real brand that understands them and their context. But that doesn’t mean this is easy to do. In fact, many brands struggle with aiming their content towards their various demographics. It’s okay if you’re a huge company like […]
Locowise Tips From The Pros
Sahail Ashraf posted on 9 October 2018
Locowise has been helping clients make sense of their social media for quite a while now. So in this post we thought we’d take a look at some of the features that have really made a difference for our clients. We’re talking about those features that add more value to a client’s understanding their social […]
Celebrating Pride With The Help Of Social
Sahail Ashraf posted on 18 September 2018
Social media is great for many reasons. It helps people connect, as well as rediscover old connections. And it’s great for marketing too. However, sometimes it shows just how powerful it can be at communication of messages. This is most obvious with regards to charities and causes. These bodies and organisations are often the biggest […]
Is Live Video Still a Thing?
Sahail Ashraf posted on 28 August 2018
Live video. Where Facebook used to own the space, there are now plenty of other ways to use live video effectively as a brand. But how important is it, still? If there was no chance of ever doing a live video again, would it mean the end of the world? No, it wouldn’t be that […]