Planning your content for Halloween

Sahail Ashraf posted on 28 September 2022

Halloween is one of the very best times of the year for social media marketing. The possibilities are massive, and these tips should help you get started.

It’s no secret that holidays are great opportunities to really pull out all the stops with social media. In this post we are going to look at one of the most exciting times of the year for kids, and also a great time of year for adults too. 

Halloween is great fun, and the opportunities for social media marketing content are huge. Take a look at the following list of ideas and pick one for your brand. There is still time to make sure that your campaigns are top-notch. And don’t forget to measure the outcomes, so you can feed the info into your future campaigns. 

User-generated content

The user-generated content (UGC) thing is perfect for holidays. Halloween is no exception, and it is a great time to get your audience involved in creating your content for you. 

This time of year is fun, and all of that spookiness and scary vibes can be tapped into by asking your audience to take part in a competition. Getting your loyal customers to take pictures of their favourite Halloween costumes, for example, is a fantastic way to get them engaged with your social. If you can tie this into some aspect of your brand, such as your brand colours for example, then you have a ton of content that is linked directly to your company. 

You don’t have to make it competitive. You could also offer giveaways from your brand for anyone who submits UGC for Halloween and build engagement and loyalty that way. Use hashtags to make sure you build momentum around the holiday.

Decorate

You are going to have to make sure that your social media profiles have a Halloween theme. This is actually one of the best ways to build engagement for the time of year. People will be looking for a fun way to spend a few minutes and if you have created a spooky atmosphere on your accounts, it will have an impact.

This could be something as simple as changing the colour scheme of your profile. Orange and black really make for a Halloween feel, as does any colour that is linked to spookiness. This works especially well if your social platforms have quite low-key colours normally.

Of course, the easiest way to add that Halloween decoration feel is through emojis. There are many different emojis you can use, and splash them about your social accounts to bring that Halloween mood.  

Discount

Okay, it’s easy to reach for the discount option, but Halloween is a perfect time for it. It’s always a good idea to offer a discount or a free product with a seasonal theme. You could offer a free spooky version of your product, or even just rename it for the holiday. 

Think about the benefits here of a fun discount offer. The time of year is that funny time between the end of summer and the biggest holiday of the year (Christmas). A bit of cheering up and some fun with a discount is something customers will be bound to appreciate. 

Countdown

Just like Christmas, Halloween benefits from anticipation. Run a countdown on your social media accounts a few days before the big day, and you’ll build engagement.

This could mean a simple counter on the screen of your socials, running down the days to the 31st October. To spice things up make sure you include images and other aspects like emojis to give it a real spooky feel.

To make your countdown even more engaging, you could include a special discount on one of the days. Or even a product offer.

Get quizzing

Everyone likes quizzes, and this is the perfect time of year for a quiz that gets your audience engaged.

Consider making up your own questions for a Halloween-themed quiz and then making sure you have spooky imagery to go with it. Use hashtags to publicise it and run prizes if you have a particularly challenging quiz. 

You don’t even have to make up the questions if you don’t want to. There are hundreds of quiz sites online that you can use questions from. Have fun with it and enjoy the guaranteed engagement.

The Halloween easter egg

This is a relatively recent way of getting people to spend more time on your social media and your website.

Hide something on your website. It could be a special phrase or the answer to a question. Then, using hashtags and plenty of well-written social posts, guide your audience to finding that special easter egg. It’s a fun way of getting your audience to truly engage with both social and website, and it’s very powerful for branding purposes too.

Are you a social media professional? Great. Try Locowise for all the best metrics and data that will help you get the most engagement and meet your marketing goals.