Sahail Ashraf posted on 8 November 2021
The Gif, meme and emoji thing has been around for a while now, and brands embrace it. But should you? And how should you manage the whole thing?
Social media marketing is something that rarely stands still, and recently we have all had to deal with significant changes in how people communicate. From ‘text-speak’ creeping into society, to the various buzzwords we are faced with, there are always tweaks on how we get our messages across.
Gifs, memes and emojis are not going away. But it isn’t always cut and dry as to whether a brand should use them in it’s marketing on social media. There could be problems with perception, and demographics always play a huge role.
When making a decision as to whether the visuals are right for your brand, you really only need to think about your demographics in your audience.
For example, if you are a B2B company that sells to professional people, then having an emoji of a smiling monkey might not go down too well. The same for Gifs and memes. You don’t want to be offering up inappropriate videos and images that simply convey the message that you are not professional.
Your brand is precious. If you disrupt the message that your audience receives then you are looking at a situation where your audience could even abandon you.
When considering the question of whether or not to use emojis, Gifs or memes, the following questions are worth asking:
These questions should help you decide whether or not to use the images from your brand’s perspective.
It isn’t all bad news. In fact, as long as the above concerns about your audience and brand are addressed, there is plenty of fun (and ROI) to be had with this kind of work.
With the brevity of business communication, it’s important to be concise. People don’t have time or reason to read long messages and will quickly get bored if you go on for too much length without adding any substance. Memes, emojis and gifs can help by staying within character limits while still containing key points that need expressing in a short amount of space.
Let’s not forget that gifs, emojis and memes can, if done right, add a lot of fun to the messages you convey to your audience.
With all of that in mind, it’s about understanding the impact of the things. If using them adds value to your audience’s experience and they don’t harm your brand, it is well worth adding them to your social media marketing arsenal.
If you are involved in social media marketing then get your hands on Locowise. It comes with all the metrics and tools you need to succeed.