Getting Started With Facebook Live: The Details You Need To Know

Sahail Ashraf posted on 8 June 2016 Read

The technology isn’t new, but Facebook has recently pulled another update out of the bag that could well help it become top dog once again. Live streaming of video from your phone blew up when Periscope started to get popular, and it has become a staple for many of the brands that want that extra […]

12 Quick Tips To Become A Locowise Ninja

Sahail Ashraf posted on 6 June 2016 Read

Locowise has gone through some significant changes recently. If you’re a regular user, you’re probably enjoying all that new goodness right now. But just in case you’re a little in the dark about how the new Locowise has blown up social media metrics (again), here are a few ways in which you can get up […]

7 Keys To A Successful Social Media Marketing Daily Routine

Sahail Ashraf posted on 2 June 2016 Read

As a social media manager, you know how difficult it can be to measure your time. And the game keeps changing. Every day your routine can undergo some changes too. To maximise your social media presence it is often the case that social media managers need strict, specific daily routines. These routines can often be […]

Facebook Pages Use Advertising To Pay For 32% Of Their Total Reach

Tina Ahmed posted on 30 May 2016 Read

Welcome to our Facebook growth and engagement study for the month of April. Here’s what we found out. And the money keeps rolling in… 1.65 billion people used Facebook every month in the first three months of 2016. 1.09 billion of them used the platform daily. That’s a 16% increase compared to 2015. Facebook made […]

The Beginner’s Guide To Social Media Chat Bots

Sahail Ashraf posted on 27 May 2016 Read

There’s a famous film, a recent one, called Ex Machina. In it, a man meets an AI robot that looks suspiciously real and starts to form a relationship with him. The idea is that AI truly works if we cannot tell the difference. Want to know the slightly scary news? Most of us have been […]

Instagram Images Generate 31% More Engagement Per Post Than Videos

Tina Ahmed posted on 25 May 2016 Read

Welcome to our study of 2,500 Instagram profiles, and their results and performance in the month of April. April was an interesting month in the world of Instagram. We’ve now also seen the arrival of the brand new app icon and design interface. Let’s take a look at growth and engagement on the platform, and […]

Five Reasons Why Locowise 3.0 Can Transform Your Social Media Marketing

Sahail Ashraf posted on 23 May 2016 Read

So you can either make a big change or you can transform everything. That’s what we did with the new Locowise. Not only is it different to what has gone before, it’s at least ten times more effective and useful. Here’s why… The right hour, the right minute Perhaps the biggest challenge (or at least […]

5 Early Adopters Of Virtual Reality And What Your Brand Can Learn From Them

Sahail Ashraf posted on 19 May 2016 Read

Virtual reality is no longer a gimmick. In fact, it’s far from it. It has hit the gaming community massively, and as the months wear on into 2017, you can expect to see a lot of titles that are VR based, and do their very best to make players feel they are part of the […]

6 Ways Your Social Media Marketing Will Change In 2016

Sahail Ashraf posted on 17 May 2016 Read

You love social media and you love doing it well, but the only downside is that it keeps changing. One minute you think you are on top of your game, the next a new update arrives. Worse, a new platform arrives, and you’re left scratching your head on where to go next. 2016 is already […]

Facebook Page Reach Up By 60% Since November 2015

Tina Ahmed posted on 13 May 2016 Read

Busy times in the world of Facebook. Let’s get straight into our monthly growth and engagement study for March. 50 million businesses run Facebook pages Facebook has released some impressive stats during the month. 50 million businesses now use Facebook pages. More than one billion of Facebook users are connected to at least one business […]

Locowise 3.0: Your Intelligent Social Media Data Scientist

Ian Mullane posted on 10 May 2016 Read

After 28,000 development hours, we are excited to announce the roll out of Locowise 3.0! Built from the ground up, we took the features loved by hundreds of brands and agencies around the world, enhanced them and the added a completely new set of tools based on predictive analytics and machine learning. A social media […]

Messenger Apps For Brands: The Beginner’s Guide

Sahail Ashraf posted on 21 April 2016 Read

It’s not easy being a brand online. You have so much to take care of when it comes to marketing. Social media is showing no signs of slowing down. The recent explosion in the popularity of messenger apps means that there is yet another set of social media tools and platforms that you have to […]

Going Native: How To Master Native Content On Social Media Platforms

Sahail Ashraf posted on 19 April 2016 Read

One thing that rings true about social media is the concept of saturation. If you sat down and worked out just how many different platforms there were, you’d probably get a headache. If you take the major platforms and just those alone, it isn’t too bad. Then you start seeing the spinoffs, the satellite platforms, […]

A Guide To Killer Social Media Content Categories

Sahail Ashraf posted on 14 April 2016 Read

It’s kind of become something of a craze, and it’s paying off for brands massively. Using content topics that are not necessarily ‘yours’ can make a huge difference in traffic and reach. Basically, it means blogging, tweeting and updating about stuff that people wouldn’t necessarily link to you and your brand. Sound like business suicide? […]

Will Instagram Algorithm Devalue Content Posted By Brands?

Tina Ahmed posted on 11 April 2016 Read

Instagram is changing. Please “turn on post notifications” so you keep getting my content. If you’re spending time on Instagram you have seen many messages like these during the last month. Instagram influencers fear the upcoming feed algorithm. Welcome to our Instagram growth and engagement study for the month of March. Let’s take a look […]

Should We Promote Our Website Or Use Facebook’s Instant Articles?

Sahail Ashraf posted on 7 April 2016 Read

Your company website certainly isn’t dead. It is just becoming a part of a much larger network of potential exposure for your brand. There are so many social media platforms helping brands develop whole new areas of content distribution. The website is now just part of a bigger game. And then there’s Facebook. Facebook kind […]

5 Powerful Social Media Practices From The Fast Food Industry

Jake Camacho posted on 5 April 2016 Read

There’s a whole lot of overlap in product offerings within the fast food industry and it can be difficult to differentiate yourself – after all, everyone claims that their burgers are the best and that their fries are the crispiest. At the end of the day, a lot of what makes or breaks a fast […]

The Beginner’s Guide To Social Media Paid Advertising

Sahail Ashraf posted on 31 March 2016 Read

There are many reasons to get involved in social media advertising for your business. One of the most compelling is that it simply works. Advertising has always worked and it’s one of the most effective ways of bringing in new customers. In social media it can be even more effective. Especially as part of a […]

5 Great Social Media Marketing Tips For Appealing To Millennials

Jake Camacho posted on 29 March 2016 Read

It seems that everyone these days is fixated on how they can appeal to Millennials – and rightfully so. In the US alone, they make up about a quarter of the population and wield an annual spending power of $200 billion. You can hardly fault a brand for trying to get their piece of the […]

How To Create Killer Calls To Action On Social Media

Sahail Ashraf posted on 24 March 2016 Read

Remember when calls-to-action on social media used to be so incredibly spammy that they turned buyers off everywhere? You couldn’t move for CTAs that were loud, in your face and generally extremely pushy. Enough so to make people think that they would steer clear of that brand. Thank you very much. Well, they’re kind of […]

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