Ian Mullane posted on 7 December 2017
Have you ever wished you could see the reach and impressions your competitors or influencers you are interested in collaborating with are getting on their Instagram posts? You can now with our new Instagram predicted reach and impressions metrics!
We’ve just launched our latest Instagram business intelligence feature: Instagram post impressions and reach for profiles you do not own. Our machine learning algorithm predicts impressions and reach on both profile and post level. These could be your competitors, Instagram influencers or just about any other profile that you want to learn more about. This is in addition to our existing predicted reach and impressions for Facebook.
What else can you learn about Instagram influencers and your competitors with Locowise? We help you in these three key areas:
We help you figure out which Instagram influencers have the real rather than fake influence.
We present the influencers you are interested in working with in side by side benchmark charts so it’s easy for you to pick the clear winner.
We help you optimise the content topic you want the influencer to post about, the hashtag to use or even the day to post it on.
Read on for full details.
First of all, we help you figure out which Instagram influencers really do have the influence on the platform. Some Instagram profiles play the system and artificially inflate their numbers to fake influence so it’s best to dig deeper into their numbers before making a decision to invest in them. We help you do this by using these metrics and charts:
You can get a quick Top Line overview of their total activity, total number of followers gained and total engagement numbers in the time period you are interested in.
You can view their Audience Timeline chart to see how quickly (or slowly) their audience is growing.
You can also dig deeper and check the Audience Growth on any specific day and click to see which of their posts contributed to the trend.
You can see their total engagement numbers and engagement rate and dig deeper into engagement on any specific day or on an individual post level.
You can view the Sentiment Timeline to understand how loved they are and how well their audience reacts to their content. It might not be worth putting your product in front of an influencer’s audience if he or she is getting mostly hate messages.
You can also see the list of all comments posted by the fans and a word cloud of what fans of the profile are talking about.
You can also see the list of the biggest fans of the profile. See which other Instagram users are interacting and engaging the most with the influencer.
Our machine learning algorithm also tells you how fast (or slow) the Instagram profile is predicted to grow in the future.
You can also see when it’s likely that the profile will post next time.
And if you have more than one real influencer on your list and it’s unclear to you which one makes more sense to approach? We can help with that too with these features:
You can compare any of your own Instagram profiles with one or more Instagram influencers or competitors in side by side charts for all of the metrics above. Easily see the similarities and the differences.
You can put two or more influencers you are interested in working with together and benchmark them. Compare multiple influencers against each other in the side by side comparison charts for all of the metrics above. This really makes it clearer who’s winning, who’s got the biggest influence and who’s worth talking to.
We also help you create a better content and marketing strategy when working with an influencer. If you’re spending big money on getting the influencer to post a message for you or include your product in their post, you do want to have a word in when and how this content will be posted in order to optimise the reach, engagement and the ROI of your campaign. We help you do this by using these metrics and charts:
You can easily identify the day of the week the influencer is getting the most engagement.
You can also easily see which content format gets the best response from their audience. This answers the question if you should be asking for an image or a video post.
What hashtags the profile is using the most and which of these get the biggest (or smallest) audience engagement. If you want the influencer to include a hashtag, this will give you an idea of which hashtags have the biggest potential.
You can see what fans of the profile are talking about. This gives you insights into what topics the audience is interested in and can help you focus the content you want the influencer to talk about.
You can also get an easy overview over all their individual posts. Filter them by sentiment, content format or campaign. Rank them by the number of likes, comments, impressions, reach, total engagement, engagement rate and sentiment. This helps you figure out what content has worked well in the past and this gives you an insight into how to optimise the content the influencer is posting for you.