Social Performance Measurement For Agencies
Introducing Market Audit For Pitching Prospects And Analysing New Markets
Ian Mullane posted on 17 July 2017
On July 3rd we launched our new Social Audits for Brand and Content and now we’re back with the third audit: Market Audit.
Brand Audit is recommended for when you’re doing monthly reporting for your existing clients. You choose one Primary Brand (Facebook, Instagram or Twitter profile you have admin access to) and up to seven Rival Brands (you don’t need an admin access to these) and you get a non-fluff report on the state of the competitive landscape.
Content Audit is recommended for when analysing a content strategy or conceptualising new creative campaigns. You choose one Primary Brand (Facebook, Instagram or Twitter profile you have admin access to) and get a report on the posting activity, user sentiment, a list of most engaging and not-so-engaging topics and a full overview of all the posts published with main metrics and best user comments included.
Introducing the Market Audit
Today we’re introducing the Market Audit. Market Audit is just like the Brand Audit with the main difference being that the Primary Brand (or The Prospect) you choose does not have to be a profile you have admin access to. It can be any profile on Facebook, Instagram or Twitter as long as that profile is active and has posted at least once in the previous month.
What can you use the Market Audit for?
Market Audit is recommended for new business development when pitching a prospect or when analysing a market you’re not familiar with. Despite not having admin access to any of the profiles in the landscape, you can still get all the details on the performance and be in the know.
Glean a vast amount of information and arm yourself with the details on those prospects. This allows you to start making decisions regarding any pitch you might prepare to win new business. The easiest sell is to a prospect you know, inside and out.
Our proprietary Locowise Scores give you an instant and accurate measurement of how successful any brand in the landscape is, how users feel about the brand, how successful a specific topic or a particular post is in engaging an audience.
Locowise Market Audit makes all of that happen in minutes, so in-depth research into the social presence of a prospect and the competitive landscape is easy and quick. You’ll know who they are, what they are about, and what is and isn’t working for them.
You use our smart search box to find your Prospect (Facebook, Instagram or Twitter profile you don’t have an admin access to), then choose up to seven rivals (you don’t need an admin access to these either) and you get a non-fluff report on the state of the competitive landscape.
Presentation ready PDF and a fully editable PowerPoint template
It takes five simple steps to build a Market Audit in two minutes. You can modify the logo and colors, and then get the presentation ready report sent to your email inbox. Market Audit arrives in your inbox as a detailed, perfectly formatted, nicely packaged PDF or a fully editable PowerPoint template.
It can even be scheduled to be sent automatically and on a regular basis to whoever you wish (or just to yourself). It can also be viewed online within your Locowise account or by using our secure shareable link that can be opened by anyone who you send the private link to. No login to Locowise needed. It works just like you know it from for example Google Docs.
