Marko Saric posted on 9 April 2015
There seems to be a lot of discussion around which is the better platform for brand engagement, Facebook or Instagram? We’ve already discussed in some detail Facebook organic reach and engagement, even to the degree of launching a new, free tool last week for marketers to benchmark against, in the form of Page Analyser.
Another point to consider is the lack of algorithm defining what is seen in a follower’s Instagram feed. We’d be naive to believe that couldn’t change, but theoretically (not the easiest to prove/disprove) everyone currently sees everything from the Instagram profiles they follow.
Profiles average 1 new post per day.
Not surprisingly, 93% of all posts were photos, 7% were videos.
Average follower growth was 12% in March, this is in sharp contrast to Facebook where it was an average decrease of 0.13% in the same period.
5.5% of all followers engage (like or comment) with a photo post. On Facebook the photo engagement number was 1.5% of the total page likes.
3.5% of all followers engage with a video post. On Facebook the engagement on a video post was 0.2% of the total page likes.
99.3% of engagements were people clicking on like, 0.7% of engagements were comments. Liking as an engagement on Facebook posts was 94%.
If your brand could work on Instagram then get started now! You’re losing out on organic reach and engagement.
Are you on Instagram but not very active? Start posting more. One post a day will start to build momentum.
Do you have video content? Post 15 second teasers with links to your long-form videos on Facebook and YouTube channels.