Social Performance Measurement For Agencies
#FactCheckYourFeed on TikTok
Sophie Beard posted on 28 May 2021
TikTok is encouraging users to #FactCheckYourFeed, a new campaign part of the established #LearnOnTikTok. TikTok aims to encourage users to think critically about content they engage with, both online and in everyday lives, in order to safeguard themselves.
In collaboration with creators, public figures and digital media charity The Student View, TikTok will release a series of videos covering a range of topics. These include, how to think critically and build an argument, recognising fake news and misinformation, and how to consume a balanced ‘news diet’. These videos will be shared with users when they search for the topic and through new content notifications.
On the importance of this campaign, TikTok says:
“At TikTok, we take the responsibility to help educate our users seriously, which means making sure that everyone has access to good, accurate information whenever they need it. To achieve this, it’s important that our users are able to correctly identify what they are watching and to know if they are being given potentially inaccurate or harmful information.”
An example of the type of video TikTok users will see:
