Sahail Ashraf posted on 5 June 2023
We take a look at some of the most exciting, creative and downright fun social media campaigns of the last twelve months.
Sometimes we see social media marketing campaigns that are just terrible. Most of the time we see real brand brilliance on display. Over the last twelve months, some real corkers have come online.
Okay the two footballers happen to be the best two in the world right now, but they’re playing chess in the post.
Ronaldo and Messi were brought together in a post that shows a picture of them playing chess on a Louis Vuitton case. Apart from showing the versatility of the item, the post has two instantly recognisable megastars endorsing the brand in a sophisticated way.
It has become one of the most liked photos in the history of Instagram, which means millions of people have seen it. We like it because it shows two stars outside their usual environment, catching our attention immediately. It’s also beautifully shot and it makes you think about the case they are playing the game on. It’s incredibly expensive marketing that gets the job done perfectly.
It’s likely that most of the world has seen this campaign. It’s a doozy.
Daniel Craig left James Bond happily, having had his fill of the character. When he left, he shot this video, which showed the ‘other’ Daniel Craig. This Daniel Craig was totally unexpected.
He danced around a hotel in a vest. He showed off some movies that were anything but calm and serious (the general image of Craig since he started with Bond). The whole video is entertaining in a quirky way. Craig gets rid of Bond in an unforgettable manner, and Belvedere gets millions of people flocking to their website to find out more.
There has been a lot of talk recently about how AI and technology in general is going to change the way we live. The fears around changing how we work (or if we even get a chance to work) are very much current.
The British Army ran a powerful campaign recently that highlighted what humans can do and what robots cannot do. With eye-catching videos and crisp, engaging post content across numerous platforms. The content managed to resonate with many people, especially those who may well be considering a career in the armed forces.
Why did this work? Well the video was incredible, showing a robot (Terminator style) running around a wasteland. It felt alien and quite intimidating. Then, the human soldier arrived on screen, instantly bringing recognition and connection for anyone who wants to be a soldier.
In other words, it was the perfect marriage of technology and humanity.
This is a clever one. The language learning brand sent people on a walk through New York city to find people who would like to learn a language. They did this because many people have the family plan on Duolingo, but don’t fill up all the slots on it.
This means that there are people out there who don’t have Duolingo and could use it for free. Duolingo allowed anyone who interacted with the people walking around the city to hit a link in a QR code. This then provided them with usage of spare learning slots.
This is deeper than you might think. The brand could just have sent people around with sign-up forms and charged for new customers. Instead, they spotted their own loophole and brought even more value to the market.
Not to mention the incredible levels of publicity the campaign brought them.
Using Facebook Live as the base for engagement, Swoop pulled off an amazing campaign. The air carrier etched a discount coupon into the sand on a beach. Then, using Live, they offered that discount to anyone who booked a flight before the tide came in and removed the coupon.
This is real creativity. It’s also using a social media platform effectively. The customers engaged massively, and this was all down to the ingenuity involved.
Are you a social media marketing professional? If you want to impress clients and hit KPIs in your sleep, then think about trying Locowise. It could be the most important decision you make today.