Some people use way too many hashtags in their social media posts. Some brands use none at all. Many businesses are not sure how hashtags can help. Can hashtags help at all?
For this study we wanted to look at how many brands use hashtags in their posts, how many hashtags they use per post and what the engagement rate is depending on number of hashtags used.
All this in order to help you figure out what the best way to go is for your own brand.