For this study we looked at 555 video-posting Facebook pages in the month of June.
79.6% of these pages used Facebook native video. 19.5% used YouTube and 0.9% used Instagram.
Combined, these pages posted 6,596 videos. 96.4% of all videos were native Facebook, 3.5% were YouTube videos, and 0.18% Instagram videos.
Which of these strategies works best? Let’s find out.