Trying to rival YouTube, Facebook has been pushing towards better Facebook video engagement and promotion for the past couple of years. In an attempt to help you out with your branding efforts on the platform, we wanted to have a look at the state of Facebook video in order to give you insights into viewing behaviour of the Facebook audience.
For this video study we looked at 1,000 Facebook pages via our Facebook video insights Locowise analytics tool. The pages has a total of over 291 million page likes. These pages uploaded 5,800 native videos and got 182 million total views.
Let’s take a look at a look at our top 17 Facebook video facts that we’ve managed to find with our findings and the insights you can use to improve your own video activities.