How to create a social media marketing strategy

Sahail Ashraf posted on 24 April 2023

If you’re not quite up to speed on social media for your brand, you have some work to do. The best brands use a full and carefully-plotted strategy to get results. Here’s our quick guide.

We know creating a successful social media marketing strategy can be a challenge, especially for businesses that are busy and still working on their online assets. To ensure success, it’s important to have a well-thought-out plan that outlines the goals, objectives, and strategies of your social media marketing campaign. Here are some tips:

Set Clear Goals & Objectives 

Before you even begin creating a social media strategy, you need to determine what your goals are. Goals allow you to think carefully about your tone and message, as well as the overall strategy for your social media work.

Are you looking to increase brand awareness, generate leads and sales, or enhance customer satisfaction? Taking the time to work out which of these areas are important to your brand will pay off. Make sure, also, to set clear objectives that will help you move towards your goals.

Understand Your Audience

Knowing your target audience is essential to any successful marketing campaign. By understanding their wants, needs, and interests, you’ll be able to craft messages that resonate with them and create content that’s tailored to their interests. 

This becomes even more important as your relationship with your audiences deepens. Over time, you’ll be looking to strenghten bonds between your brand and the people that follow it. Creating content that speaks to them is vital for this.

Work out your customer personas and begin to create a content calendar that serves the people who will see your content. The more you know your customer, the better.

Choose the Right Platforms

There are a variety of social media platforms to choose from, so it’s important to select the ones that will best help you reach your goals. Consider the type of content you’ll be creating, as well as the demographics and interests of your target audience. 

LinkedIn users won’t use TikTok much (although there has been plenty of recent evidence to suggest that story is changing) and Facebook users are now dominated by people who are over 30 years old. If you don’t know this kind of information yet, make it your business to do so. Then, choose platfroms that align with your brand and its message.

Develop a Content Strategy (carefully)

A content strategy will help you plan and organise your content and ensure that it’s consistent across all your social media channels. Decide what type of content you’ll be creating (blog posts, videos, images, etc.), how often you’ll be posting, and what kind of social media engagement you’ll be encouraging.

Remember to always have your audience in mind. Focus on their needs and interests, and spice up that content with a consistent approach to styles and media. This all has to be done with great care. Just as you would never post blindly each day according to whatever mood the CEO is in, don’t plan weeks ahead with content that just won’t work.

Monitor & Analyse Your Results

Keep track of your results and analyse what’s working and what isn’t. This will help you adjust your strategy as needed and make sure you’re getting the most out of your social media marketing efforts.

By following these steps, you can create a successful social media marketing strategy that will help you reach your goals and objectives. Remember, social media marketing is a continuous process that requires constant monitoring, analysis, and adjustment. Don’t be afraid to experiment and try new things, as this is how you’ll find success.

Are you a social media marketing professional? Then get your hands on Locowise. It has all the data you need to make sure your content stands out and engages. And that creates growth.