Content tips for 2023

Sahail Ashraf posted on 19 December 2022

The upcoming year will most likely have a number of surprises for marketers. Be ready for them with this guide to creating social content in 2023.

As the year draws to a close, it’s time to start planning for 2023. With content, you’ll need to be ready for shifting trends in social media marketing. Here are some pointers to make sure you are creating content that will allow you to meet your goals in the new year.

Quality first

If you thought social media was saturated with content in 2022, you’ll need to buckle up for 2023. It’s going to be even more difficult to differentiate what you do from what everyone else does unless you embrace the concept of ‘quality first’.

First of all, whether you’re creating content for a blog or for your TikTok, you need to make sure you know why you are creating that piece of content. Nothing should be created just to fill a space. Think about your aims. You could be looking to develop leads, for example. Or you may be completely focused on creating content that helps to raise awareness for your brand. No matter what your goal is, always ask yourself if the end result meets that target.

Ensure, also, that your visuals are the very best possible according to your resources. Don’t skimp on budget when you have clear aims for your marketing. Invest in high-quality visuals that will get and maintain attention and engagement.

Master video

Video is not only the main method of building engagement, it’s also incredibly easy to develop as part of your overall strategy.

You can start small, and create short videos for platforms. Some platforms demand short videos (compare TikTok to YouTube) so you don’t have to create a huge and detailed script. Many brands are even shooting short videos on phones and tablets because the editing software is so high-end.

This is a good opportunity to look at what your competitors are doing. Their biggest videos are obviously working well, so see what they are covering and create your own, better content.

It’s going to be nigh-on impossible to differentiate your brand from your competitors unless you use video in a confident way in 2023.

Move it up a gear with Influencers

Influencers are becoming more important than ever, and in 2023 they will become essential to any high-quality strategy.

The following tips will help you stay on top of influencer marketing trends:

• The most effective way to reach new audiences is by collaborating with influencers. Find influencers in your industry who align with your brand and work with them to create content that will reach their followers and yours.
• Create high-quality content – With so much content available, it is crucial to produce high-quality content.

Content that is well-written, informative, and visually appealing will attract attention and drive engagement.

Don’t forget UGC

User-generated content (UGC) is all about appearing authentic. Not only does it cut down on some of the work you have to do in marketing, but it also allows you to achieve engagement in a strong way.

Content created and published by users is known as user-generated content. A blog post, a review, or a video can all be included in this category.

Using UGC helps to build trust and credibility with potential customers. The more people see that other people have enjoyed your product or service, the more likely they will purchase it. Run contests or just ask your audience to tell their stories. 

Finally, consistency

If we were to choose one piece of advice that every brand should follow when creating social media marketing campaigns, it would be to maintain consistency. By showing up on a regular basis and making that presence something your audience can rely on, you are building a solid foundation.

The following tips will help you create a successful social media strategy:

• Make sure your posts are consistent with your brand identity — even if they are not in context, your followers should be able to recognise your content.
• Make your feed look consistent by using the same filter or filters across all your photos.
• If you use too many hashtags, your post will appear spammy. It’s important to use images that are relevant to your brand and post’s content.

No one knows what 2023 will bring when it comes to social media marketing. But the ideas in this post will allow you to at least keep the basics moving along. Even if there are some nasty surprises, following the above tips will allow you to provide a consistent and focused social media approach.

If you’re a social media marketing professional, you need the best tools. Try Locowise for all the data you need on the social media you work with.