TikTok launches new educational hub for marketers

Sahail Ashraf posted on 4 November 2022

TikTok helps marketers again with a brand new educational platform that highlights ways to improve your TikTok game.

TikTok has always been known as the kind of social media platform that cares about its creators and brands. It has made considerable effort to help businesses leverage the tools it offers, and this has obviously paid off with an increase in quality accounts that are using TikTok in the most productive ways.

As part of this support, TikTok has just created a new educational hub. It’s actually referred to as an ‘academy’, and is presented as a collection of modules that will help marketers and small businesses master the platform. 

TikTok says:

“Through TikTok Academy, we aim to provide robust learning opportunities to help teams become TikTok-savvy marketers by providing not just the “how-tos” of TikTok but also the key insights that will enable media and creative excellence on the platform. We know the TikTok community loves engaging with their favorite brands, so we want to deliver the tools and expertise to maintain this unique and engaging experience.”

So what does it offer marketers?

The academy offering

We’re looking at a set of modules that won’t necessarily light up the world for experienced marketers, but will still offer some valuable information as well as insights into how TikTok reaches audiences. In other words, how to get the most out of the platform.

Everything in social media marketing is about optimisation. Poor quality campaigns and weak efforts mean that budget waste will happen. So an offering like this via TikTok can only be beneficial.

We took a look at ‘TikTok 101’, which is the first of two courses (so far) that are on the Academy site. It is a pretty comprehensive course that not only takes you through the basics of running TikTok from a brand perspective, but also goes through some of the finer points of that optimisation we talked about.

By Module 4 it starts to get very useful. The module looks at creative practices, and digs deep into what brands need to do to connect with audiences with creative content. Module 6 looks at ad products and other solutions that brands can pay for to optimise.

It’s a comprehensive look at getting completely used to the platform and starting to think about ways to level up your work as a marketer on TikTok. 

The ‘Small Business’ course (the second course so far) looks at how to take things further from a SMB perspective. Module 3 is a clear winner, with some detailed tips on how to optimise ads, including ideas on placement and targeting.

The Academy also provides a full learner knowledge base that has extra content on the algorithm and other aspects that brands will need to understand to get the most out of the platform.

So is it worth it?

Most definitely, and in three clear ways. Firstly, you have the insights from the source. TikTok is telling you what to do to get better at using it. This is invaluable, for both those brands starting out with it and those who are trying to move forward and optimize further. It is so useful to have the details from the people who run the platform. 

Secondly, you can earn badges that show you’ve completed the TikTok Academy courses. As an agency that is pushing for more work with new clients, this will look good on your promotional material and show that you are committed to getting the best work possible done.

Finally, it is always good to boost your capabilities. TikTok is not an easy platform to master. But once you’re on the right path, you could be looking at a real engagement machine. Why not learn as much as you can from the platform?

Are you a social media marketing professional? That’s great. Why not try Locowise? We have all the data you need on all platforms (including TikTok) to help you master your game.