Brands Killing It On TikTok

Sahail Ashraf posted on 29 August 2022

Certain brands just know how to do it. Here is a list of brands that we think have mastered TikTok, and how they do it.

It’s the newest and brightest social media channel around. TikTok has become possibly the fastest growing and most recognisable social media platform since Facebook. Brands are doing their best to make a big impact on the platform. But who is doing really well right now? In this post we will take a look at the brands that are killing it on TikTok.

Gymshark

This brand has had the same kind of meteoric rise as TikTok. The sporting apparel company has an incredibly exciting account, one that is genuinely worth checking into every day.

There is a huge emphasis on fun in the content they post, but also some motivational stuff that really speaks to the Gymshark audience. In fact, if you want to see a brand that has absolutely mastered the TikTok approach, it’s worth checking these guys out. Humor, quality of video and excellent use of hashtags are hallmarks of the brand’s work.

Vessi

This is a footwear brand based in Canada and they are really making waves on the platform. Their most successful campaign is a simple concept and it feels very grassroots.

Utilising the power of UGC (user generated content) they ask customers to show off their Vessi footwear. Then, some lucky customers will receive free footwear. Very simple, but very effective. Who doesn’t like free shoes?

Spikeball

This summer you may have seen the game being played out in the sunshine. It’s most popular on beaches. As a game, it’s hard to describe, so we will leave it to the TikTok page for Spikeball to give you a idea of what it is about:

‘if volleyball and foursquare had a baby’

That’s obviously all you need to know. The account is something else. It’s a fun and tongue-in-cheek exploration of the finer points of the game and the summer feeling that comes with playing it. The brand has got to where it is on TikTok with its ability to jump on trends and to use hashtags effectively. 

If your brand is new and fun (not saying that other brands are old and boring) then you can take a leaf from Spikeball. 

ESPN

This is a huge sports network and has millions of fans already. But that doesn’t stop it from creating a ton of great content, almost all of it funny and fresh.

This brand is expert at jumping on the style and trends of TikTok, and all of their content expertly taps into what people are doing and watching on the platform. It means that it always feels relevant and always feels like it is part of modern culture. 

With expert use of music and current cultural figures, alongside sports personalities, it seems to touch all areas of modern life.

Crocs

Remember when Crocs used to be unfashionable?

That’s changed. The brand now has quite a positive reputation in footwear. This means that it can hold its head up high alongside other shoe brands.

On TikTok, the brand has been an absolute powerhouse. Their strengths are many, but it was one of the first fashion brands to collaborate with an entertainment figure (Post Malone) as well as a brand that introduced UGC into the mix effectively.

Ralph Lauren

There has always been something subtle about the way Ralph Lauren manages their social media platforms. On TikTok, it’s no different.

An early collaboration with the US Open tennis championship showed that it knew its audience identified with that style of sporting contest and the clothing that went with a day of tennis. Effortlessly managing to include seamless shopping in-app, the campaign took off, and is the first hashtags challenge campaign related to sports on TikTok.

The brand really knows how to use TikTok, and has recently partnered up with prominent Influencers to cement its positioning as a high-end but still culturally irrelevant fashion company.

If you are a social media marketing professional then you need to get to know Locowise. It gives you all the data and insights you need into social media marketing, including on TikTok.