There’s a whole lot of overlap in product offerings within the fast food industry and it can be difficult to differentiate yourself – after all, everyone claims that their burgers are the best and that their fries are the crispiest. At the end of the day, a lot of what makes or breaks a fast food chain comes down to how consumers view them as a brand. That’s part of what makes social media so important for these guys.
We took a look at how some of the biggest names in fast food cut through the noise and create a distinctive social media experience to keep customers flooding in. You’ll notice that a lot of these concepts can be applied to any industry, so read on and find out how you can adapt them for your own strategy.