Jon Dickson posted on 5 October 2016
There’s nothing better than being clued up and ‘in the know’ when it comes to updating clients on the latest social media trends and techniques. Educating a client in need of guidance and best practices can feel great, especially if their confidence and results then visibly start to reach new heights in tandem.
But, and it’s a big but! There’s an elephant in the room. Firming up specific objectives as well as deliverables on both sides of the client-agency relationship can become a challenge if it’s left too late.
In this post, we’ll explore how predictive analytics can prove pivotal to keeping your client’s brand on a path to optimal social performance.
This can be the classic crossroads. The penny has dropped on both sides that this fifty bazillion-strong community now needs to be served sustainable content. Especially if they are to become meaningfully engaged users of your digital platform in the long term.
It is this initial grey area that can sometimes lead to bumps in the road when it comes to the strategic planning of a client’s social media output.
Setting goals that result in tangible outcomes rather than nice-to-haves can be a challenge if both parties aren’t on the same page. Early warning signs may include a client’s day-to-day activity straying from a revised approach, or the scheduling of posts simply not evolving and adapting to the behaviours of the fan or follower base.
The following pointers are all about looking forward, rather than just reporting on past performance. With the help of Locowise’s groundbreaking Social Scientist. You can leave the razor accurate number crunching to us. Our machine learning and real-time data science algorithms will allow you to grab goal setting by the scruff of the neck, and inspire confidence among all involved in the process. Here’s how:
Providing accurate and reliable social media growth predictions could be exactly what is needed if emphasis needs to be put on revising key areas for the client.
These could include organic post scheduling, aggregated content, general themes or paid content management.
It’s also a great way of convincing any social media sceptics of how insightful the right data can be for quantifying the value of social versus other valuable sources of compelling digital content.
With Locowise Social Scientist’s optimal time to post module, you’ll be able to inform a guaranteed winning posting schedule for Facebook, Twitter and Instagram.
We look at hundreds of data points that relate just to your brand.
From your historical performance to that of your competitors and the countries you operate in, our predictive model analyses thousands of user scenarios, including when they’re online, when they engage and their behavioural nuances corresponding with the time zone they’re in.
There’s nothing worse than being dealt with a myriad of numeric data, with no explanation or guidance as to what it means.
The best contextualisation of this I can think of is this fantastic video about the importance of storytelling by Jennifer Aaker. It’s a few years old now, but absolute gold.
The same applies to making social media reporting a non-complicated process. That’s why Locowise chart areas now contain flowing dialogue about the journey social profiles are on.
This could be just what you need to help your client become more confident with social overall.