Sahail Ashraf posted on 4 January 2023
This year looks exciting in social media marketing. Our guide digs into some things we can promise social media managers will be in the news.
Our first promise looks at the formerly all powerful social media platform. In the last couple of years we have seen Facebook lose the shine it seemed would have forever. But Zuckerberg isn’t giving up, even in the face of challengers like Tiktok.
Facebook is going to go through some changes that will mean, in a nutshell, that you are going to start seeing posts from people you don’t know. The plan is to show more recommended content in feeds, so you will see content from brands and people that Facebook thinks you will engage with. Obviously, the downside (potentially) is that you may not see content that you actually like. Zuckerberg is aware of this and he has admitted that this is a very real possibility.
This kind of thing works well on other platforms (hello TikTok) so it makes sense in a way. However, we are talking about Facebook, which has been struggling. Maybe it’s just another attempt to bring people back.
Meta has some AR glasses that aren’t officially meant to be out until 2024, but the pressure to get them released to the public is mounting. Initial feedback from consumers on the technology is positive, and we can expect to see Meta rushing to get to market as quickly as it possibly can.
For brands, this means it is even more important to work out how the technology could help market your products. Of course, no one actually knows how everything is going to work out, but being able to create AR objects that are related to your brand could be essential over the next twelve months if you are going to get involved in AR.
Instagram is owned by Meta, and you can expect to see some significant changes in the AR arena too. Instagram is incredibly popular and it has a more creative feel.
This creativity aspect means that it will most likely push for a meeting between users and brands. AR advertising has long been talked about but nothing has ever really taken off. Instagram is probably going to change the game in the next twelve months. It’s likely that Instagram will be offering strong opportunities for brands to develop their own AR ad content for the platform.
This is exciting news. Early adopters, as always, will be in the best position here.
Right now on LinkedIn, if you wanted to watch a live webinar you can. You can also conduct a video interview with a prospective employer in the app. For a platform that never really used to be about video, it’s really shaping up to be a main part of it’s offering.
So what’s next? Well, LinkedIn may even take on Zoom. Zoom is very much the go-to for virtual meetings, but as LinkedIn pushes video even more, having the ability to jump into a virtual meeting without having to leave the app doesn’t sound like a terrible idea.
This seems like the next logical step for LinkedIn. It has a ton of resources on there for professionals already. A marketing professional can push prospects further down the sales funnel with content, and then arrange a video call with that prospect. Video builds trust.
We’ve already discussed the expected huge push from TikTok on live stream shopping in 2023. It has been a big thing in Asia, but never really something that has taken off in the West.
Brands that are able to enter the live environment and use it to engage TikTok users will most likely benefit from increased reach and conversions. We promise that this will definitely be a big thing in 2023, so if you want to prepare, check out our post on it.
All these promises link to the current direction of travel for social media and social media marketing. But as we all know, anything can happen.
If you’re a social media manager then you need to get your hands on Locowise. It has all the data you need to get your job done, and then some.