You’ve Never Heard Of These 5 Very Engaging Facebook Pages

The success of a Facebook page can be measured in a variety of ways and via the use of a multitude of tools. Yet, it often can’t be pinned down to a specific analytic.

Many digital marketers use ER (engagement rate) as their go-to choice, primarily due to the fact that it provides with an easy way to calculate the actual average ROI (return on investment) of a post in terms of total engagement.

However, this number alone is limited to the average performance of all posts on the page. What about if one post has gone viral, while the others were total bananas? Plus, with ER you can’t calculate the other factors that come into play.

Some of them, such as audience growth, posting activity and post sentiment, alongside ER, can provide a much broader picture of the actual overall success that makes up the best Facebook page.

This is why, in our analytics, we provide our clients with our proprietary Locowise Brand Score, a number that takes into account all of the aforementioned factors. We were eager to see what are some of the interesting pages when looking at this combined metric. And that’s exactly what we set out to do.

The results are not that surprising. Almost all of the brands are rather obscure in terms of general appeal, but are nonetheless performing extremely well within their specific industries. Yes, some of the most famous worldwide brands might have bigger audiences, but how does that translate to social media performance?

In fact, we believe that by taking a look at these extremely well performing brand pages on Facebook, we’d be able to receive far more insights in what a successful marketing campaign on social media should actually be, rather than just boasting in the glory of Coca-Cola and Starbucks. Without further adieu, let’s get started.

Radio Next 93.2

Radio Next 93.2 is a broadcast radio station that has expanded towards mobile and online music streaming located in Dhaka, Bangladesh. Part of the Nitol-Niloy Group, the FM radio is famous within its own community for its numerous radio shows and the selection of music they present their viewers with.

While rather speculative, part of the success of the brand in Bangladesh might very well be due to their amazingly successful social media marketing campaign. Let’s get a bit more in-depth about why the brand is achieving that success.

For starters, the brand manages to utilize all the parts that make up a great Facebook page. Implementing the newest features offered by the social network, the page has a video cover, an actionable button and has implemented all of the information for its business in a clean and precise manner.

The content posted throughout the page is also consistent with their brand, as they promote their broadcasters. Also noting on famous holidays and employing the likes of celebrities (wishing happy birthday to David Guetta and David De Gea and posting videos of a Halloween Prank are some of its latest examples), Radio Next 93.2 manages to achieve a Facebook page only a few brands can boast about.

BD24Live.com

BD24Live.com is another Bangladesh media, but with a slightly different approach to its Facebook page strategy. Being an online news portal, the website is focused on delivering top-notch journalistic content that aims to be transparent and “with no sign of ‘black media’.”

With fake news being an issue all throughout the globe on social media, it’s easy to see why a brand representing such values can skyrocket on a platform, such as Facebook.

Almost all posts by BD24live.com are shared links of their articles and while they don’t have a sophisticated social media strategy, the success of the brand is all that matters.

And while we are unaware of whether or not the brand follows their mission, the positive sentiment they receive from their audience, combined with their exponentially growing numbers and high engagement and ER is a proof enough of the success of the brand.

Santé+ Magazine

Santé+ Magazine is a French based magazine focused on alternative medicine. With the holistic vision of health in mind, the brand is one of the few that manages to take full advantage of the possibilities that social media presents you with. In fact, it seems like the brand is going full overdrive in trying to achieve the best possible social media numbers.

Sante uses social media to promote its brand, while also using a number of actionable features that Facebook provides companies with. For starters, they have an active Facebook shop and an actionable button.

Sante uses social media to promote its brand, while also using a number of actionable features that Facebook provides companies with. For starters, they have an active Facebook shop and an actionable button.

In addition, the brand seems to have a focus on text-based viral-potential shareable posts in French, alongside similar video content. The brand also often shares links to third-party media within its industry to further its engagement and they share posts from their own online magazine portal at a regular interval manner as well. And while our French is not that great to analyze their content in specifics, their high numbers in all criteria, including positive sentiment, ER, total engagement, audience growth and posting activity, do tend to speak for themselves.

Alibabuy

Alibabuy is another French brand that is worth of a spot in our Facebook pages list. A travel company, Alibabuy is one of the few companies that any digital marketing expert would agree that they have a Facebook marketing campaign worthy of a few awards. In fact, by going through their numbers and scrolling down their page, we can’t help but be truly inspired.

For starters, the company manages to take advantage of an active cover and actionable buttons, showing they can implement the latest features offered by the social platform and use them to their advantage.

The action button allows you to instantly book a flight, while the cover fits within their brand. What we were intrigued by, was the visual design of the cover, which manages to attract a viewer’s attention with the moving palm leaves, while drawing the focus towards the static logo and brand motto of the company.

The content and posts are also related to travel and the brand manages to combine a nice strategy of photos, videos and other post types to boost their engagement. (They even share viral-potential posts from within their industry, which is always a nice engagement booster). Similarly to other brands on the list, the numbers of Alibabuy speak for themselves. With the positive sentiment, ER of 1.01% and a total engagement higher than their total number of likes, Alibabuy is definitely worthy of the praise of a Facebook page that you should definitely know about.

FBI Fashion College

FBI Fashion College might not have the biggest numbers of likes, compared to the other Facebook pages on this list, but the brand is definitely doing something right. FBI fashion college has one of the biggest ERs compared to the aforementioned brands with 7.74% and a total engagement which is 5 times the size of its audience.

While the page doesn’t necessarily have the best brand representation in terms of design on social media, they definitely do manage to put the humanizing factor to their biggest advantage.

In fact, it’s easy to see that people are the strength of the brand and they manage to show that via their Facebook page. In terms of business, if you are wondering, FBI Fashion college is one of the biggest fashion business and fashion design schools in Australia, accredited by the Australian government.

The brand itself manages to prove that while a humanizing brand campaign doesn’t necessarily help with brand recognition (good thing their logo is their name), it certainly helps with a great social media marketing campaign that is able to skyrocket a Facebook page.

The aforementioned brands might not be some of the most famous online, but we believe that it is better to analyze brands that are actually successful on social media because of their social media performance and not due to their existing appeal. What do you think?

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