Top Tips #1: Mathilde Caraccio’s Expert Tips for Annual Reporting and Campaign Labelling

Every month, we’ll be featuring one of our lovely Locowise users and asking them to share their very own pro tips when using our platform.

We’re pleased to be able to work with such an awesome collection of agencies, and are always curious to hear how Locowise is being used to provide the most value for our clients. Plus, it’s an opportunity to learn from each other… after all, sharing is caring!

To kick off the series, we have Mathilde Caraccio, Social Strategist at Singapore based digital creative agency, Section.

1. Tell us a bit about yourself and the company you work for…

Originally French, I’ve spent over a decade in Singapore. Currently a social strategist at Section, an award winning & digital-integrated local (Singapore) agency, we manage the social and digital presence of a number of brands in the region. Due to our keen focus on analytics and result-driven solutions, we choose to work with Locowise

2. What is your favourite feature on Locowise and could you share a pro tip you’ve discovered while using the platform?

Given that our work is as creative as it is analytical and results-driven, one of our key mandates is to measure which element of our content strategy are working better and forming a better connection with consumers.

As a result, it is key to be able to dive into performance which is where the label feature comes in. Labels allow you to tag anything and, for example, it can be content pillars, campaign or creative format specific.

When labels are applied to your social posts and exported into Excel, you can then use the large range of post data (over 50 Excel columns of metrics!) and use what you want to put very interesting charts together. What I personally like to do is a annual content pillar performance chart by engagement rate as it gives a clear overview to the client of what’s been performing overall and paves the way for a bigger discussion on what we should look at fine tuning.

3. If you could have a cup of coffee with anyone, who would it be with and why?

Seth Godin. I’d love to understand how he can articulate the most complicated concepts in a couple of simple sentences, something I’d really like to learn. Here’s one of my favourite of his recent blog post, in-line with what’s happening recently in the retail industry. It’s only a couple of lines but gets the point across:

“Now that more and more is ordered online, or experienced online, the only trips we take are special trips. If your offering, your service or your place isn’t worth a special trip, it’s likely we won’t be coming by any time soon.”

Don’t forget to sign up for a free trial of Locowise, to discover how you can easily keep track of all the needed social media analytics for your own clients or brands.