TikTok World Hub unleashes value

Sahail Ashraf posted on 9 June 2023

TikTok continues to bring more value to the people. A wealth of material is to be found on its ‘hub’. But is it worth visiting?

TikTok has this incredible knack of producing high quality content for creators to learn from. There have been numerous events over the past year or two where the platform has offered help to creators and marketing professionals, help which has allowed people to both get to know how TikTok works and how to get the best out of it.

A few days ago it held the latest live event, which was called ‘TikTok World’. The good news is that much of the new tips and guides that were discussed at the event are available to anyone. The brand has created a TikTok World Hub, which contains a ton of training materials that continue to demonstrate its genuine desire to see creatives and brands get the most out of the platform.

Key facts about TikTok

Before we jump into what the hub contains, we thought we’d get you up to speed on what the company is all about.

• ▪️TikTok first launched in 2016 as a social media platform, combining the features of a music app and a video-sharing platform. The app was developed by Chinese tech company ByteDance and is currently owned by the company. 
• ▪️ TikTok first gained popularity in China in 2016, under the name Douyin. It was made available to the rest of the world in 2017 when it was rebranded as TikTok. The app is now available in over 150 countries and has more than 800 million active users. 
• ▪️ TikTok is a platform that allows users to create and share short videos, typically under 15 seconds long. Users can record videos in the app, or upload videos from their camera roll. They can add music, filters and other effects to their videos. 
• ▪️ TikTok was designed to be an entertaining and lighthearted platform, where users could share funny or creative videos with their friends. It quickly gained popularity among teens and young adults, with many users creating viral videos that gained millions of views. 
• ▪️ As the app grew in popularity, it began to be used for more than just entertainment. It has become a way for people to find community and express themselves. 

So what’s in this hub?

TikTok has made sure that all of the key presentations from the event are included on the hub site. This is obviously great if you didn’t manage to get out there for the event, but it is also just a generally thoughtful thing to do for marketers.

Alongside the most recent content, TikTok also includes videos for content that is more perennial, and more in-depth. This means you get video content on all aspects of setting up and managing a successful TikTok account.

One of the best resources is a short explainer on the creative principles that TikTok promotes. These are genuinely useful as waypoints towards developing an effective TikTok account. They include full playbooks as well as links to tools that can transform your work. The thing to bear in mind here is that some of the principles here are designed to boost your presence on the platform. It’s all useful.

Dig a little deeper though, and you’ll find an absolute treasure trove of materials that give you pretty much all you need to run a business via TikTok.

Creator Marketplace

For example, you can directly access the TikTok Creator Marketplace, where creators and brands can meet up. Brands look for creators here, and are able to do so with a suite of tools. You can see how much engagement a creator happens to be getting. You can also see how your campaign is going once it is under way.

TikTok says it has over 800,000 creators on the marketplace (as of December 2022) so brands will have plenty to choose from. More importantly, it means you have more of a chance of finding a creator that perfectly matches your audience needs.

TikTok Fundamentals

Here a simple framework is given to you, one that you can use to get the basics right. It includes advice around the three fundamentals (fuel, build and automate) of paid media and how to implement them effectively. It’s a cheatsheet basically, but it’s comprehensive and it’s an easy read. 

When it comes to media investment, TikTok outlines the general approach like this:

Fuel

Supply the system with the input it needs to deliver the output you want with safe and reliable data connections and creative variety. This is the single most important factor in driving success on TikTok.

Build

Build your baselines by starting simple with your account & campaign structure and scalable targeting. By reducing complexity, you can learn more as you go.

Automate

Ensure your campaigns work smarter and harder. Maximize efficiency with automation tools that reduce the number of manual steps needed to drive performance.

And this is just one of the areas the hub covers. 

We’ve said it before. TikTok is falling over itself to help marketers master the platform as quickly and as smoothly as possible. We think this hub is great. It’s incredibly useful, and on top of that it also seems to be updated every time there is a big event. In other words, TikTok is creating real value here. Don’t sleep on it.

If you’re a social media pro and you’re grappling with TikTok, relax. Locowise has all the data and tools you need to add even more value to your work on the platform. Get in touch to find out more.