Social Performance Measurement For Agencies
The Top 18 European Digital Marketing Agencies On Social Media
Ivan Ivanov posted on 30 January 2018
There are a number of ways in which you can define the success of a digital marketing company. In most part, this would be the performance of their clients.
But in an ever changing world where new businesses are popping up every day, how do you know that you are getting your best bang for the buck? Using our latest Leaderboards tool, we decided to change the game a bit and make social media marketing agencies battle it out where they can do so the best.
Defined through the performance of their own brands on Facebook, here are the top digital marketing agencies in Europe, according to the analytics.
The Rundown
To be able to select the best brands in the business according to their selective performance on social media, we’ve used our free leaderboards tool. With it, you are able to rank the best profiles on the top three social media platforms, Facebook, Instagram and Twitter, according to numerous metrics.
The available metrics for our rankings in the social media leaderboards tool include Audience, Engagement, Engagement Rate, Sentiment Score and Brand Score. You are also able to see the predicted promoted post percentage, based on the marketing campaigns of the selected profiles.
For the purpose of this list, we chose the categories of “Social Media” and “Agency,” which gave us a diverse list of different brands, from which we’ve singled out the digital marketing and social marketing agencies.
Below you will find the Top 5 brands in each respective category based on the metrics, after which we’ve left some room to feature information about each of the agencies featured on our list. Our platform of choice was Facebook for this list.
The Top Agencies List
What we found surprising is that some of the biggest names in the industry were not to be seen on the top of the list. Nevertheless, there are more than a few recognizable names, you’d be able to see.
Plus, it’s always nice to see some fresh faces in the industry. As mentioned below, some of the brands on the list operate only within their respective countries, while others have international endeavours already in their existing portfolios.
We don’t support or condone any brand featured on the list, we merely state the facts given to us from the social media analytics. That being said and without further adieu, here are the top 18 of the best digital marketing agency brands in Europe according to the Facebook analytics and their own social media performance.
The Top Agencies By Audience Numbers
| Rank | Marketing Agency | Audience | Engagement | ER | Sentiment | Promoted Posts | Brand Score |
|---|---|---|---|---|---|---|---|
| 1 | 247 Grad | 257,870 | 36 | 0.02% | 50 | – | 27.1 |
| 2 | Hub09 | 166,314 | 2,016 | 0.13% | 53 | – | 86.4 |
| 3 | Ninja Marketing | 145,896 | 17,734 | 0.07% | 52 | – | 80.9 |
| 4 | GetMoreSocial | 118,643 | 3,444 | 0.22% | 54 | 36% | 91.9 |
| 5 | RebeldesMarketingOnline | 102,362 | 129 | 0.01% | 50 | – | 27.8 |
By Total Engagement
| Rank | Marketing Agency | Audience | Engagement | ER | Sentiment | Promoted Posts | Brand Score |
|---|---|---|---|---|---|---|---|
| 1 | Ninja Marketing | 145,896 | 17,734 | 0.07% | 52 | – | 80.9 |
| 2 | bravr | 13,910 | 10,751 | 2.15% | 52 | 19% | 82.9 |
| 3 | MullenLoweGroup | 42,594 | 6,886 | 3.23% | 50 | 40% | 77.8 |
| 4 | cossa.ru | 65,038 | 6,679 | 0.04% | 51 | – | 47.8 |
| 5 | Sostav.ru | 62,028 | 4,963 | 0.04% | 50 | – | 50.9 |
By Engagement Rate
| Rank | Marketing Agency | Audience | Engagement | ER | Sentiment | Promoted Posts | Brand Score |
|---|---|---|---|---|---|---|---|
| 1 | seomarcablanca | 24,894 | 2,058 | 8.27% | 50 | 99% | 77.5 |
| 2 | MullenLoweGroup | 42,594 | 6,886 | 3.23% | 50 | 40% | 77.8 |
| 3 | bravr | 13,910 | 10,751 | 2.15% | 52 | 19% | 82.9 |
| 4 | altaviadekatlon | 18,802 | 294 | 1.56% | 51 | 98% | 76.8 |
| 5 | GlobalOneDigital | 19,759 | 204 | 1.03% | 50 | 99% | 76.1 |
By Sentiment Score
| Rank | Marketing Agency | Audience | Engagement | ER | Sentiment | Promoted Posts | Brand Score |
|---|---|---|---|---|---|---|---|
| 1 | PerformanceMedia Company | 24,125 | 1,299 | 0.77% | 59 | 75% | 91.3 |
| 2 | PrzerwaNaReklame | 90,649 | 1,668 | 0.15% | 57 | 10% | 89.3 |
| 3 | BuzzmanTV | 33,917 | 959 | 0.35% | 56 | 10% | 88.1 |
| 4 | GetMoreSocial | 118,643 | 3,444 | 0.22% | 54 | 36% | 91.9 |
| 5 | limesoda.at | 18,802 | 294 | 1.56% | 51 | 98% | 76.8 |
By Brand Score
| Rank | Marketing Agency | Audience | Engagement | ER | Sentiment | Promoted Posts | Brand Score |
|---|---|---|---|---|---|---|---|
| 1 | GetMoreSocial | 118,643 | 3,444 | 0.22% | 54 | 36% | 91.9 |
| 2 | PerformanceMedia Company | 24,125 | 1,299 | 0.77% | 59 | 75% | 91.3 |
| 3 | PrzerwaNaReklame | 90,649 | 1,668 | 0.15% | 57 | 10% | 89.3 |
| 4 | BuzzmanTV | 33,917 | 959 | 0.35% | 56 | 10% | 88.1 |
| 5 | SparkAgency.pt | 30,933 | 1,105 | 0.21% | 52 | 16% | 87.4 |
The Top Digital Marketing Agencies According to the Analytics (on Facebook)
247 Grad
247 Grad is a digital marketing agency based in Koblenz, Germany. Operating since 2010 and currently staffing 19 employees, the firm specializes in social media projects. Its CEO & Founder is Sascha Böhr.
Hub09
Hub09 is one of the biggest digital marketing agencies in Italy. Working with big industry brands, such as Spotify, Campari, Malibu, Shell, TicTac and more, the company is focused on brand consistency and making the dialogue between brands and customers possible through online media.
Ninja Marketing
NinjaMarketing is an Italian company founded in Salerno, focused on helping brands deliver their marketing message through social media. Founded as early as 2004 by Alex Giordano and Mirko Pallera, today the company has more than 167 employees.
GetMoreSocial
Located in Poznan, Poland, GetMoreSocial is an advertising agency with a strong focus on digital marketing and social media. Responsible for multiple campaigns for various worldwide brands, the agency is focused on helping companies choose the best digital tools and provide social media support during their campaigns or events.
RebeldesMarketingOnline
RebeldesMarketingOnline is a Spanish marketing firm aimed at helping brands dare to dream differently. With the aim to shake the advertising scene, they offer Facebook, Google, SEO and YouTube services to enhance the digital marketing efforts of their clients.
PerformanceMedia Company
Found in Warsaw, Poland and winner of multiple social media awards, PerformanceMediaCompany is a digital marketing agency striving towards achieving the best possible results. With over 12 years of experience, the company has a lot of projects behind its back that just goes to show how digital marketing is supposed to be done.
PrzerwaNaReklame
Working in the fields of marketing and PR, PrezerwaNaReklame is the digital media outlet of the Polish marketing agency Plodni.com. With over 30 creative people from all walks of life, the company is aimed at helping brands achieve their best potential.
SparkAgency.pt
SparkAgency.pt is an advertiser focused on young talent engagement. Aimed towards the development of employer branding and focused on engagement within the digital space, the Portuguese agency has a huge list of notable clients they’ve worked with including HP, Loreal, Bosch, BMW, Kraft, Xerox and more.
Marcel Agency
Marcel Agency is one of the more familiar faces on this list. The French digital marketing company has run multiple campaigns for worldwide brands. Aimed towards perfection through simplicity, the company is all about powerful branding through digital means.
BuzzmanTV
Not scared to state that they are the “number one agency in the world,” BuzzManTV is a creative in-the-face digital marketing agency that lets its work do the talking. From Burger King to Ubisoft, Buzzman’s work has been recognized by worldwide clients and through multiple awards.
limesoda.at
An Austrian-based social media company, LimeSoda is focused on delivering the best digital solutions for a business. From planning, designing and programming a website, to analysis and optimization of social media strategies, they offer a wide range of services.
SEO Marca Blanca
SEO Marca Blanca is a digital marketing agency aimed at the international business market. Helping brands find the best business model and the right digital solution, the company has helped over 100 brands achieve their marketing goals.
Mullenlowe Group
One of the biggest advertising agencies in the world, we would have been surprised if Mullenlowe Group isn’t on this list. Founded in 1952 and with a long history in successful marketing, it’s not a surprise that the company is a pioneer in digital marketing solutions.
bravr
Bravr is another well recognized name in the digital marketing industry. The leading digital marketing agency based in London, Bravr is also a beast when it comes to their social media marketing, as shown via their direct brand campaigns in the lists above.
altaviadekatlon
AltaViaDekatlon is a leading Turkish digital marketing agency. Having worked with huge names in the industry including Turkish Airlines, Nestle, Loreal, Bayer, LC Waikiki and more, they strive towards creative campaign solutions that achieve the best results.
GlobeOneDigital
Another company we are not surprised to see in the list is GlobeOneDgitial. With over 20 years in the advertising industry, GlobeOneDigital is able to help out brands with anything from search engine marketing, mobile marketing and reputation management, data analysis, social media marketing and more.
cossa.ru
Cossa.ru is a leading provider of digital marketing solutions in Russia. From advertising through content marketing, Cossa is an agency that deals with top content-based and advertising solutions for their clients.
Sostav.Ru
Dealing with advertising and PR, Sostav.Ru is an advertising agency located in Russia that aims to deliver perfect digital solutions for their clients. They work primarily in the Russian market.
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