The Role of a Social Media Expert in 2021

Team Locowise posted on 18 October 2021

The role of a social media expert is vast, the responsibilities involved have developed as the digital landscape has grown. To glean insight into this, Locowise surveyed 100 marketers from 30 countries. The results have been compiled into an extensive report to explore the insights shared from those working within agencies, in-house, and publishers. 

Not only do the findings help you gain insight into the role of a social media expert, but understand how your role compares. And if you’re recruiting for a new social media manager, this report may influence your decision and approach.

Some of the key findings from the survey:

▪️80% of respondents manually produce reports

▪️69% of respondents spend 25-50% of their time on scheduling 

▪️66% of respondents spend up to 50% of their time on analytics and reporting

▪️Over 70% of respondents hope to start using TikTok soon

On the findings, Darren Low, CEO of Locowise comments: “The findings provide readers with a comprehensive benchmarking resource and actionable insights for growth. As a leading provider of an automated reporting tool, it’s surprising to learn the extent of respondents inefficiently making use of their time. By spending up to half of their time on reporting using Excel it’s of no surprise to see comments from respondents such as “time-consuming” “boring” and “unclear” as the reasons why they don’t like reporting. This is despite commenting on the value of reports in providing “value and insights”, “knowledge of knowing we attribute to the targets of the company”, and to “inform future strategies”. 

We hope readers find this report useful, and we encourage you to contribute to the follow-up survey coming soon. You will be able to learn how results change over time and receive your advanced copy of the report before others in the industry.”