Hashtags are a contentious subject. We recently showed that they have the potential to be ineffective. Heck, in some cases they can be downright disastrous.
But these campaigns show that, with a solid concept and good execution, hashtags can be a serious weapon in any marketer’s arsenal. You don’t need to have a ‘sexy’ product – sure, Calvin Klein made the cut, but we’ve also included incredibly successful campaigns from insurance and toilet paper brands. So, without further ado, the most successful hashtag campaigns ever and why they worked: