How Many Hashtags Should I Use On Instagram?

Ivan Ivanov posted on 30 June 2017 Read

When posting a photo on Instagram, we often go out of our way to include as many hashtags as possible. At other times, we include only one or two hashtags. With the number of photo engagements different each time, we decided to ask the question of what is the perfect number of hashtags on Instagram? […]

#Covfefe And How To Take Advantage Of Social Media Trends

Ivan Ivanov posted on 27 June 2017 Read

If you went back in time to 2007 and told someone that the President of the United States would be using Twitter as his primary method of communication with the American people they would laugh in your face. Similarly, you could mention that a dress would result in a worldwide sensation that would drive people […]

How To Use Social Media To Increase The Value Of A Customer Relationship

Sahail Ashraf posted on 23 June 2017 Read

It takes around five times more money to find a new customer than it does to retain an existing one. And using social media to do this can often be easier than you think. The ease of use and the low cost involved in a number of social media actions means that you can put […]

Latest Facebook News Feed Algorithm Changes (Plus Growth And Engagement Stats For May 2017)

Tina Ahmed posted on 22 June 2017 Read

Welcome to our Facebook Page growth and engagement study for the month of May. We look at the performance of 5,000 Facebook pages to help you understand what the standards are regarding page likes growth, post reach, content engagement, post format performance, and the use of Facebook advertising to boost the organic content. This helps […]

What Are The Signs That Your Social Media Marketing Is Working? Industry Experts Weigh In

Sahail Ashraf posted on 21 June 2017 Read

When it comes to your social media marketing, are you aware of whether or not it’s working? Do you know the signs to watch out for? You’ve spent the time planning the strategy and setting the goals. Now it’s time to turn your attention to the impact of your social media marketing. Here are signs […]

What Makes Content Go Viral? We Give You Insights From The Industry Experts

Sahail Ashraf posted on 20 June 2017 Read

Viral content can be described as any piece of media that suddenly becomes an online sensation. We’ve all seen one, but the million dollar question is do we know how to create one. Creating content that travels virally is no easy task. Many would deem it impossible. Is this true? Eleven industry experts weigh in. […]

The Secrets Of Instagram Influencers (Plus Growth And Engagement Stats For May 2017)

Tina Ahmed posted on 19 June 2017 Read

Welcome to our monthly Instagram growth and engagement study for the month of May. We look at 2,500 Instagram profiles and their performance on the platform. We also look at the latest product improvements and other news too. All this to help you identify the trends and standards on the platform, and to make it […]

Getting Political On Social Media: A Guide For Brands

Ivan Ivanov posted on 15 June 2017 Read

There’s a simple truth in life that everyone likes to reminiscent about ‘the good old days’ and to believe that we live in times of change. Yet change happens each moment with time going through a transformation from ‘future’ to ‘past’ in a thing we’d like to call the present. But philosophy and clichés aside, […]

Peloton And The Beauty Of Video

Sahail Ashraf posted on 15 June 2017 Read

Peloton is a brand that is (not) going places. Okay, excuse the opening sentence (it will make sense later), but it’s a company that has very much revolutionised the fitness industry, and we expect that there will be a hundred copycats by the time you finish this article. This is a good thing, obviously. But […]

Widening The Content Sphere: How 2 Brands Are Taking Left Turns In Their Social Media

Sahail Ashraf posted on 14 June 2017 Read

There is a pretty good chance that your clients exist as part of a saturated market. The nature of the business is such that if someone is doing it and being successful, someone else will follow. That’s why it is difficult to craft a social media strategy that allows your client to both say they […]

Why You Need To Advertise On Instagram And Brands That Are Doing It Right

Sahail Ashraf posted on 13 June 2017 Read

It is said that a picture says a thousand words. On Instagram, a picture speaks to millions. Instagram is a purely visual social platform and the platform’s popularity has soared in the past couple of years. It has over 700 million monthly users and out of all the social sites, Instagram’s audience is the most […]

Glossier And The Value Of Knowing Your Audience

Sahail Ashraf posted on 12 June 2017 Read

For any agency that works on a client’s social media presence, it’s always great to have examples of how a brand can use a platform to truly dominate. Glossier hasn’t yet dominated the web, but the work that went into getting to where it is right now is nothing short of inspirational. A textbook example […]

A Day In The Life Of A Social Media Manager In The Beauty Industry

Sahail Ashraf posted on 9 June 2017 Read

The beauty industry has taken over the social media world. Between 15 second tutorials on ‘how to get your brows on fleek’ to one hour live sessions on ‘how to master the perfect Saturday night look’ and with platforms like Instagram, it’s not a surprise that the makeup industry is performing better than ever on […]

Can Social Media Customer Service Prevent A PR Disaster?

Sahail Ashraf posted on 8 June 2017 Read

You may have noticed it recently if you follow the news at all. Whether it’s world news or local news, you will have seen that the average person is now quite likely to pop up in a news report with their ‘reaction’ to an event. This is usually a tweet or Facebook post that a […]

3 Tips To Reinvigorate Your Brand’s Social Media Marketing Efforts

Sahail Ashraf posted on 7 June 2017 Read

It’s a more common problem than you think, and it probably affects more brands than you think too. It’s that awful situation where a brand literally ‘gives up’ on social media. The ROI that their agency promised them has not materialised. Their social accounts are essentially dead ducks now. And their understanding of social has […]

The Top Social Media Viral Marketing Stunts Of 2017

Ivan Ivanov posted on 6 June 2017 Read

From the #BowWowChallange to the most creative Oscar Best Picture creations, people love expressing themselves through viral trends on social media. A simple photo, such as Michelle Obama side-eyeing, a comment over a picture, such as ‘brother may I have some oats’ or a funny Photoshop edit, such as Tiny Trump, can result in a […]

What to Avoid When Doing Viral Marketing Stunts As These 5 Brands Learned The Hard Way

Ivan Ivanov posted on 5 June 2017 Read

Five major factors make up a proper viral marketing campaign. They include an overlook of current events, emotional uptick, the ‘WoW’-Factor, tackling a societal issue and using the correct social media platform. Success can rarely be guaranteed and according to research only around one percent of online video goes viral. But the benefits of achieving […]

How To Save Money On Facebook Ads (And Still Spend It)

Sahail Ashraf posted on 2 June 2017 Read

Budget rules everything in social media. As an agency, it is also a frustrating aspect when it comes to ad spend. How much do you plough into a client campaign and how do you know if you’re going to get any results at all? Well, if you do your best work, you should find that […]

McDonald’s And The Rise Of Disruption In Social Media Marketing

Sahail Ashraf posted on 1 June 2017 Read

It is a new thing still, but it’s growing in frequency and impact. Invading your personal space, or ‘interactive advertising’ as you might more prosaically refer to it, is on the rise. A recent example has seen McDonald’s do something that would, ten years ago, have been seen as both undoable and perhaps even a […]

Social Media Brand Focus: Krispy Kreme On Instagram

Sahail Ashraf posted on 31 May 2017 Read

Some brands are just made for social media. You have your Coca Cola and your McDonald’s for example. These brands, iconic and established, seamlessly fit into the modern marketing model. Okay, their budgets are enormous and a lot of what goes on in the numerous accounts they have is developed by large creative teams with […]

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