Rolex is still one of the biggest names in the luxury accessories industry, while Intrepid is arguably the most popular powerboat manufacturer for high rollers. But an industry that we rarely acknowledge, is that of luxury tech. The prime reason for this is the segregation of each brand into its own niche of products. For […]

One of the most important aspects of Instagram that brands need to get right is the visual one. It is and always will be a visual platform with images and video ruling the roost as regards to the engagement. The only problem is, some brands find it difficult to pull together images or posts that […]

Facebook is by far the largest social media platform available today. With over 1.49 billion active monthly users, the network has managed to achieve noticeable growth and is still the platform of choice for social media marketers. Despite the scare with sudden drops in engagement in previous years, Facebook proved to be a trendsetter by […]

Welcome to our Instagram growth and engagement study for August 2017. In these monthly studies, we look at 2,500 Instagram profiles and their growth and engagement on the platform. We also look at the latest product improvements and other news too to help you identify the trends and standards on the platform. Engagement still at […]

Instagram is one of those platforms that pretty much any brand can benefit from. It also has numerous features that enhance the marketing experience. The good news is that there are five features that we feel should become part of every agency’s playbook. As an agency, you need to keep your client out there and […]

Hashtags are now being used effectively by brands across the social media space. It is easy to understand why. The process of tagging your posts makes it a whole lot easier for people to connect and engage. The use of hashtags on any platform, not just Instagram, is something that a brand has to work […]

Instagram is quickly becoming one of the most popular social media platforms for marketers and advertisers. While Facebook still has the biggest audience, as our recent reports show, the engagement rates on the photo sharing platform are as much as 70 percent higher. But simply jumping on the bandwagon and posting the same photos that […]

This is our Instagram growth and engagement study for July 2017. In these monthly studies, we look at 2,500 profiles and their growth and engagement on the platform. We also look at the latest product improvements and other news too. All this to help you identify the trends and standards on the platform, and to […]

There’s no place like the internet. Stars are made every day, weird trends take the world by storm and everything can become viral seemingly out of nowhere. The pound symbol has been officially replaced by the hashtag and the hype train never stops. What is also obvious is that brands want to get in on […]

The second biggest search engine on the planet and the most popular video sharing platform, YouTube is often an untapped source of social media influence for brands. Due to the unique way the platform has been shaped by its users, small and big time companies outside of the media spectrum often avoid building a proper […]

Welcome to our monthly Instagram growth and engagement study for June 2017. We look at 2,500 Instagram profiles and their performance on the platform. We also look at the latest product improvements and other news too. All this to help you identify the trends and standards on the platform, and to make it easier to […]

When posting a photo on Instagram, we often go out of our way to include as many hashtags as possible. At other times, we include only one or two hashtags. With the number of photo engagements different each time, we decided to ask the question of what is the perfect number of hashtags on Instagram? […]

Viral content can be described as any piece of media that suddenly becomes an online sensation. We’ve all seen one, but the million dollar question is do we know how to create one. Creating content that travels virally is no easy task. Many would deem it impossible. Is this true? Eleven industry experts weigh in. […]

There’s a simple truth in life that everyone likes to reminiscent about ‘the good old days’ and to believe that we live in times of change. Yet change happens each moment with time going through a transformation from ‘future’ to ‘past’ in a thing we’d like to call the present. But philosophy and clichés aside, […]

The beauty industry has taken over the social media world. Between 15 second tutorials on ‘how to get your brows on fleek’ to one hour live sessions on ‘how to master the perfect Saturday night look’ and with platforms like Instagram, it’s not a surprise that the makeup industry is performing better than ever on […]

You may have noticed it recently if you follow the news at all. Whether it’s world news or local news, you will have seen that the average person is now quite likely to pop up in a news report with their ‘reaction’ to an event. This is usually a tweet or Facebook post that a […]

Five major factors make up a proper viral marketing campaign. They include an overlook of current events, emotional uptick, the ‘WoW’-Factor, tackling a societal issue and using the correct social media platform. Success can rarely be guaranteed and according to research only around one percent of online video goes viral. But the benefits of achieving […]

This is our Facebook Page growth and engagement study for the month of March 2017. We look at the performance of 5,000 Facebook pages to identify the trends on the platform. This helps you understand what the standards are on Facebook in terms of page likes growth, post reach, content engagement, post format performance, and […]

Millennials are a huge – but misunderstood – market. The ‘social media generation’ is outnumbering baby boomers in many countries, putting a lot of purchasing power up for grabs. According to Nielsen, they’re spending more than $65 billion a year in the US and influencing more than $1 trillion in total consumer spending there. But […]

This is our monthly Instagram growth and engagement study. We look at 2,500 Instagram profiles and analyse their performance on the platform. We also look at the latest product improvements and other news. All this helps you identify the trends and standards on the platform, which makes it easier to benchmark and compare the results […]