Twitter tends to be the platform of choice for literary types, so it’s not unbelievable that its user base would fall in love with an account run by a 190-year-old dictionary. Merriam-Webster, based in Springfield in the US, has started trending online and this is largely thanks to its irreverent tweets and sense of humour. […]

So 2017 is here, and agencies are looking at ways to make social media marketing even more exciting for clients, not to mention rewarding. Trends are all well and good of course, but it is never that easy to find the right trend to jump on. We thought we would take a look at a […]

Facebook changed a lot this year, but when it comes to brands, there is truly only one real change that made a huge difference. We will devote the first part of the article to this huge change and then look at the other changes that, while they may not be as huge as that one, […]