There’s nothing like watching an event in person but, for many modern consumers, livestreaming is the next best thing. And for marketers, it may just be the next big thing.
Since their release in early 2015, apps like Periscope and Meerkat have already generated a ton of hype. Meanwhile, Facebook is countering with its own iteration and newcomers like Kanvas and Blab are joining the party. It only took Periscope four months to amass 10 million users who collectively stream 40 years of video a day. And that was in August – imagine the numbers as they stand now!