There’s nothing like watching an event in person but, for many modern consumers, livestreaming is the next best thing. And for marketers, it may just be the next big thing.
Since their release in early 2015, apps like Periscope and Meerkat have generated a ton of hype. It can even be stated that they have single-handedly created the live streaming trend on social media. It took Periscope four months to amass 10 million users who collectively stream 40 years of video a day. Today, the social network giants are the primary choice of many, when it comes to live video.